Media Consultancy Services for Promotion of Rural HUB

Background

College of Youth Activism and Development a non-profit organization working throughout Pakistan since 2009 together in partnership with Oxfam in Pakistan has launched an exciting project titled, “Empower Youth for Work” aimed to contribute to poverty reduction, youth empowerment (especially of young women) and gender equality through the promotion of effective policies and practices which address the economic and gendered exclusion of youth, and lead to productive and decent employment and self-employment prospects for young women and men living in rural climate-change affected areas.

CYAAD is implementing a five (5) year program entitled “Empower Youth for Work.” The current assignment is part of this program

 Objective

To develop a mass level media campaign to promote Rural HUB at Jamshoro (Sindh) under Empower Youth for Work Program

Scope of work

The scope of work is as:

v  Develop logo and branding of the HUB

v  Develop and design HUB board, flyers for online and offline mode

v  Promotional messages for HUB

v  Penetration of messages at village level, universities, colleges, technical education institutions and government departments

v  Organize launching event with at least 100 participants (youth age of 15-24, parents, community influencers, media and relevant fields of life) 

v  Social and print media coverage of the event (pre and post event)

o   at least six (6) national and ten (10) local newspapers

§  National level newspapers should include 4 English and 2 Urdu newspapers

v  10 days pre-launch campaign include, print media, television, radio, social media or any other suitable medium

v  Engage communities during pre-launch campaign

v  Engage community elders, parents, influencers during pre-launch campaign to earn their trust towards HUB

v  Mobilize young people in an innovative manner to create a hype of HUB among youth

v  Submit a report of whole campaign: launching event, media coverage including social media analysis

v  Provide each media coverage, items developed in hard and soft both version for organizational record

v  Overall beneficiaries of the campaign should be 10,000 youth (15-24) other than community elders, parents, influencers during pre-launch campaign

v  Collect at least 10 video testimonials from Youth and major stakeholders

v  Develop a short video 3-5 minutes on to capture the pre-launch activities and event

v  Photography of the event and pre-launch campaign

The following steps have to be carried out consequent to this

ü  Designing the overall campaign including agenda of the HUB launching event

ü  Taking input from CYAAD to finalize the campaign with consent and approval of CYAAD

ü  Designing and finalizing logo and branding of HUB

ü  Development of the content of everything with consent and approval of CYAAD

ü  Execution of 13 days campaign

o   Ten (10) days pre-launch including social and print media coverage

o   One (1) day launching event

o   Four (2) days post launch campaign and media coverage

Duration and Placement

The contract period is for one month starting from the date of contract.

Payment Terms

The consultant will be remunerated by CYAAD on set terms and conditions.

Deliverables

The consultancy will be expected to deliver, at the minimum, the following outputs

ü  An inception work plan within four working days of commencement of the assignment

ü  Submission of logo of the HUB (psd, cdr and jpg versions)

ü  Submission of soft copies of all the material designed for the whole assignment (psd/cdr and jpgs)

ü  Attendance sheet of the launching event on CYAAD's approved format

ü  Submission of hard copies of the material designed for the whole campaign (wherever possible)

ü  Submission of soft and hard reports of whole campaign: pre-launch, launching event, media coverage including social media analysis

ü  Submission of videos and pictures in soft (DVD) and album of pre-launch and event in hard

ü  Submission of media clippings: scan copy of each newspapers in DVD and two (2) hard copies of each original newspapers

Proposal Submission

Interested qualified consultants are invited to submit a proposal that includes the following:

• An understanding of the requirements

• Methodology and work plan for performing the assignment

• Team composition and task assignment (if needed)

• Detailed reference list indicating the scope and magnitude of similar assignments

• Relevant services undertaken in the past three (3) years

• Registration and other relevant statutory documents (in case of consultant firm)

Supervision

The consultant will report to the Executive Director, but work closely with the Project Manager and Project Coordinator who will be their contact persons within the organization.

Disclaimer

The material arising from the contract shall be the property of CYAAD and cannot be used without expressed written consent by CYAAD