AestheticLife previously named Theatre for Life was established in 2003 as a company dealing in hospital equipment especially in the Intensive Care Unit and Operation Theatre. From anesthesia machines to ventilators and patient monitors, the company diverted its focus in 2005 to plastic surgery, and dermatology. Since the market size was limited, the father-son duo decided to open up new divisions and hire separate teams and product managers to look after important brands.
The dental, beauty & wellness segments were added in 2008, and soon the company will enter the retail business in cosmetics, makeup and perfumery. AestheticLife’s head office is located in Karachi, and manages business countrywide with two regional offices in Lahore and Islamabad. The company employs sales, and service staff as well as trainers who are regularly updated with training programs locally and internationally.