Sefam (Pvt.) Limited began its operations in 1985 with one outlet, named Bareeze, in Lahore. Bareeze was the first entity to sell premium quality embroidered fabric in the cities of Pakistan. The product was well received and within a few years Bareeze outlets were present in most of the major cities of Pakistan. Today, Bareeze is Pakistan's largest chain of textile retail stores with more than 60 outlets in Pakistan, and four in Dubai, Sharjah and Abu Dhabi, one Delhi and one in London. These outlets sell high quality products, home furnishings, and made-ups for infants, children and adults.