To organize all marketing activities of the company according to specific goals/objectives, including lead generation, database management, social media accounts management (LinkedIn), website, marketing campaigns and organization of exhibitions/seminars.
Specific duties and responsibilities:
Social Media Management; Create engaging social media posts to connect with CWTC’s target audience. Manage paid campaigns for specific industry & segments on LinkedIn.
Website; Periodically update website with new products and announcements, improving website performance metrics via analytics, Search Engine Optimization (SEO) etc.
Customer Database; Organize and maintain customer database by coordinating with sales & service departments.
Marketing Campaigns; Develop engaging, easy to understand marketing campaigns for different industries. Analyzing campaign results and improving response rate, CTR etc., to create more leads.
Market Analysis; analysis of territory/market's potential, industrial trends, areas of growth and specific segments to focus on marketing activities.
Reporting; generating event reports and summaries for our foreign partners and to present to management on monthly basis/as required.
Marketing Materials; developing local marketing materials to assist sales/ technical department, maintaining records of key marketing materials. Coordinating with design team to develop new marketing materials and promotional items. Coordinating with external vendors to develop marketing & promotional materials
Events & Seminars; Participating in events and seminars on behalf of company, developing all marketing material for events and coordinating with external vendors for event management.
Presentations; Develop interactive and creative presentations for internal departments and external customers.
General requirements, Knowledge and skills
Background & Experience:
Basic Salary: 40,000 plus benefits
(10% increase in basic on years of experience >1)
Must have experience in marketing department/free-lance marketing work, entry-level is not recommended.
Predominantly a desk job so females are preferred
pContinental Worldwide Trading Company (CWTC) is a leading solution provider for laboratory instrumentation and consumables for over 30 years in Pakistan. We represent world market leading brands for products related to Research, QC/QA & Safety for different industries. CWTC has a professional setup with foreign trained engineers and a focus on quality back-up service & support. Why Work for us? Our innovative, high quality products are found in laboratories of all kinds- academic, industrial, research, quality control, processing, manufacturing and quality assurance. We provide a professional, dynamic environment and offer competitive salaries with an excellent benefits package. As part of a global entity and growing organisation, you will be part of a young, progressive and high-energy team, focused on bringing quality products to market and excelling in quality customer service./p