یہ کمپنی اب اس نوکری کیلیۓ مزید سی ویزنہیں لے رہی۔

Specialist Communication – ATL Corporate Communication & PR

Dawlance Group of Companies

جولائی ۲٦, ۲۰۲۱ شائع ہوئی 40 نے دیکھا

Responsible for Execution, coordination and deployment of marketing plans to achieve short terms & long-term brand and business objectives
Work closely with creative, media, digital, PR & activation agencies for implementing & executing best in class execution on all the fronts for driving brand equity.
Support the marketing manager in development of communication Strategy for existing & new products.
Take lead in initiating & execution of the marketing plans and come up with clutter breaking ideas for driving consumer engagement & developing designs of all promotional material (POS, catalogues, market branding, recipe books, TVC, etc.) with Creative Partn
Work on Media plans against the set KPIs on traditional media -CPRP, OTS, Reach and Ratings
Incumbent also needs to evaluate run media plans based on benchmarked KPIs as per planned targets
Oversee marketing and advertising activities to ensure consistency with product line strategy.
Design develops and executes special projects such as innovative and creative ideas related to communication team or either other, related to products’ promotion as assigned by the management or self-initiated.
Contributes to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member.
Handles and records invoices and forward those to the finance department.
Signs off the expenses of marketing (communication) department.
Overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.
Forming annual PR strategy and Quarterly plans with PR Partners
Manage Product communication across the organization including creating excitement around new product/feature launches, channeling product feedback and managing issue resolution.
Represents Dawlance Brand proposition externally and internally. Evangelize customers, partners and participate at conferences.
Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements.
Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
Ensuring an integrated marketing communication message goes out through all the channels of communication
Works closely with all product managers to develop briefs which in turn would form the basis of communication on relevant channels
Work towards aiding and directing yearly communication strategy of the brand through his/her specific communications marketing plan
Ensure strategic alignment of objectives & deliverables between local and global team and execute the projects accordingly

مہارتیں

Product Communication Communication Strategy Fluent in Coordiantion

نوکری کی تفصیلات

صنعت:

تعمیراتی

شعبہِ افعال:

مارکیٹنگ

کل عہدے:

1 اشاعت

نوکری کی شفٹ:

پہلا پہر

نوکری کی قسم:

مستقل

نوکری کا مقام:

کراچی, پاکستان

جنس:

کوئی ترجیح نہیں

کم از کم تعلیم:

ماسٹرز

ڈگری کا عنوان:

MBA Marketing

کیریئر کی سطح:

تجربہ کار پیشہ ور

تجربہ:

2 سال - 5 سال (2-3 years Marketing Experience)

اس سے پہلے درخواست دیجیۓ:

اگست ۲۷, ۲۰۲۱

تاریخِ اِشاعت:

جولائی ۲٦, ۲۰۲۱

Dawlance Group of Companies

تعمیراتی · 3001-3500 ملازمین - کراچی

پیروی کریں

Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen