Basic Function:

Continuously monitor marketing trends to overall plan, develop and direct competitive marketing efforts to increase the value and performance of a specific brand, service or product by engaging with a customer at multiple points, this enables an integrated communications approach where consistent messaging across multiple media develops a customer perception.

Key Responsibilities:

  • Develop Communication Strategy with all the agencies including Advertising, Brand Activation, Event Management, and Media & PR for existing & new products.
  • Responsible for formulating, directing and coordinating marketing activities (ATL/ BTL) and policies to promote products and services, along with providing advertising and promotional support.
  • Responsible for making digital media plans based on set KPIs against CTR, CPM engagement rate, VTR
  • Overseeing the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.
  • Present to and consult with mid and senior level management on business trends with a view to developing new content and marketing engagements.
  • Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

نوکری کی تفصیلات

صنعت:
کل عہدے:
1 اشاعت
نوکری کی شفٹ:
پہلا پہر
نوکری کی قسم:
محکمہ:
Marketing
نوکری کا مقام:
جنس:
کوئی ترجیح نہیں
کم از کم تعلیم:
ماسٹرز
ڈگری کا عنوان:
MBA Marketing
کیریئر کی سطح:
تجربہ کار پیشہ ور
تجربہ:
3 سال - 5 سال
اس سے پہلے درخواست دیجیۓ:
جنوری ۱۸, ۲۰۱۹
تاریخِ اِشاعت:
دسمبر ۱۷, ۲۰۱۸

Dawlance Group of Companies

تعمیراتی · 3001-3500 ملازمین - کراچی

Dawlance, a leading home appliances brand of Pakistan now part of Arcelik, Turkey, was established in 1980 with the vision of making Dawlance a Global brand by practicing reliability and to make Pakistan Proud. Dawlance was acquired by Arcelik in 2016 after which Dawlance became a wholly-owned subsidiary of the 2nd largest White goods company in Europe. Dawlance now serves its consumers in 3 functions involving Food Care, Fabric Care and Home Care with its wide range of appliances including refrigerators, freezers, microwave ovens, water dispensers, small kitchen appliances, hoods & hobs, washing machines, dishwashers and air conditioners. The brand also has an after sales network stretching across Pakistan that offers 24/7 customer service. Dawlance promises reliability in every way for its consumers and stakeholders alike; Reliability is the key characteristic of Dawlance and is exercised within all functions of the company; it is in fact embedded in the organization's culture. Aside from its reliability, Dawlance's major strengths are differentiation and relevance- it makes products that are relevant to the needs of the Pakistani households but with an element of differentiation; Dawlance takes pride in introducing innovative products for the Pakistani market to enhance the lifestyle of its consumers and deliver a superior product experience New vision: be Pakistan’s largest household technology solution provider, empowering consumers to meet their lifestyle needs New Mission: create value for all our customers and stakeholders by providing reliable and innovative products & services, while being a responsible corporate citizen

آپ کو کس حوالے سے برتری حاصل ہے؟

اپنے بارے میں ہماری پیشہ ورانہ رائے اور تقابلی جائزہ حاصل کیجیۓ
اپنی سی وی کو موءثر بنانے کیلئے ہماری ماہرانہ مشاورتی ٹیم سے رابطہ کریں
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