- Understand the goal, audience, and message of a campaign and create copy to suit. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
- Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
- Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.
- Monitor social media groups, trends, tools, and applications and recommend actions/next steps.
- Work closely with colleagues across the organization to develop and post content to social networking sites.
- Regularly report insights gained from social media monitoring to internal and external stakeholders.
- Monitor and engage in brand related online conversations.
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