A well reputed ladies apparel brand company in Lahore is looking for full time Brand Manager
Job Description:
-Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
-Developing and executing the yearly activity plan in line with marketing strategies
-Developing communication strategies in all channels (TV, radio, newspaper, PR, POP, sponsorship)
-Managing relations with international or local third parties: creative, media, BTL & PR agencies
-Analyzing the success of marketing campaigns and creating reports
-Supervising advertising, facia and other forms of marketing to maintain consistency in branding
-Meeting with clients and working with colleagues across multiple departments
-Organizing events such as product launches, exhibitions and photo shoots
Skills Required:
-Excellent written and verbal communication skills
-Strong research and analytical skills
-Comfort with RMS software
-In-depth understanding of the company’s current products and future concepts
-A willingness to listen
-Ability to think creatively
-Budget-management skills and proficiency
-Professional judgment and discretion that comes from years of experience in the field
-Analytical skills to forecast and identify trends and challenges
-Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Famous Brands is the retailing and marketing arm of the Irfan Group which owns and operates 36 exclusive retail outlets across Pakistan. The Group has the unique distinction of being the first to establish the largest nationwide retail chain of stores to sell products of international brands like HANG TEN, SLAZENGER, JOCKEY, JOOLA, CARLTON, SAMSONITE, DUNLOP, TIMBERLAND, THE ATHLETES FOOT, GIORDANO under license in Pakistan. Established in 1994, the company presently employs over 400 people. Starting as a young but dynamic casual and sportswear company, Famous Brands has capitalized on its tremendous marketing success and not only increased its turnover manifold but also increased its product range to casual wear & young fashion, sportswear, sports equipment, footwear, watches, sunglasses and other lifestyle & fashion accessories and more.