UNLOCK your brilliant career with FAR EASTERN IMPEX (PVT) LTD. FEI is one of the leading suppliers of food ingredients & Automation solutions for the food industry in Pakistan. With almost six decades of experience in food industry, Far Eastern Impex is growing its operations and are seeking an Assistant Manager Brand Communications for our KARACHI head office.
The incumbent must be energetic and proactive, possess excellent written and communication skills, comfortable in the dynamic atmosphere, holding MBA degree in Marketing from a reputed institute having +4 years of experience in similar position preferably in Food industry.
Scope of Work (not limited to):-
· Play role in formulating brand communication strategies (ATL & BTL) in view of corporate image, long and short term objectives/ profit motives. Develop the entire 360-degree marketing campaign for all 4 business divisions (Vibgyor Foods, Vibgyor Culinary Solutions, Engineering & Automation, Scents & Care).
· Develop interactive, direct marketing, media, creative and sales promotion strategies.
· Develop the core positioning and communication for the products and services offered by Far Eastern Impex.
· Engage and manage external agencies and creative for execution of marketing plans and creative ideas.
· Tracking of marketing expenditure and budget.
· Implement strategies to revive products that are in the decline phase of Product Life Cycle.
· Keep an eye on competition activities. Develop and update the COMSCAN.
· Continually seek new and innovative / creative ideas to ensure top of mind awareness for Far Eastern Impex product offerings using various tools, including but not limited to Facebook, emails, Whatsapp, SMS, etc.
· Initiate development of presentation & sales tools for sales support for all 4 business divisions.
· Ensure that all products and offerings are listed on the FEI website.
· Ensure presence of Far Eastern Impex on all principals’ website.
· Manage development of corporate Newsletters.
· Support all internal departments (primarily sales & HR) in meeting internal marketing requirements.
· Plan and supervise initiatives of digital & Social media included but not limited to.
· Facebook, Twitter, Instagram, LinkedIn, web advertising, keywords, meta tags and developing strategies for search engine optimization.
· Trigger brand recognition in target audience and tap the potential markets.
· Manage a coherent digital presence of Far Eastern Impex considering the requirement of each business division, particularly for the Vibgyor Culinary Solution.
· Manage the creation of social media content with the agency, including but not limited to recipe videos, blogs for Vibgyor Culinary Solution to meet the desired target audience and generate call to action.
· Integrate all marketing activities with the overall digital plan (if required on BTL).
· Identify, interpret and capitalize on digital trends and gain advantage for FEI products.
· Integrate digital as an essential and basic part of any communications planning.
· Monitor effective benchmarks for measuring the impact of digital campaigns and analyze, review, and report their effectiveness in an effort to maximize results.
· Gauge regular feedback and insights from social media activities and take improvement measures.
NUMBER OF POSITION: One
POSITION IS BASED: KARACHI
AGE BRACKET: 26-34 yrs.
GENDER: Male / Female
PERKS: Market competitive salary plus benefits will be offered to right candidate.
Last Date to Apply: 11-May-18
Far Eastern Impex Private Limited (1959 - Present) With the Head Office & Factory at Karachi Pakistan and Regional office at Lahore Pakistan and network of stockists in all major cities of Pakistan. Manufacturer/ Importer/Supplier for the Following items to the major Food items manufacturing / Proce ...مزید پڑھیں