As a product marketing manager, you will be a leader on the team responsible for telling the world (and company) the story of our software based business solutions. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our software products to the world.
Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the products.
Speak and present both internally and externally to promote the story of our software products.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
BA/BS degree or equivalent working experience.
Past experience in digital marketing, software product marketing, and/or product management.
Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
Proficiency in content management systems.
You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action. Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates and prospects.
1 vacancy of Marketing Manager for Karachi and would be responsible for whole Sindh team and 1 vacancy of Marketing Manager for Lahore and would be responsible for whole Punjab team and 1 vacancy of Marketing Manager for Peshawer and would be responsible for whole KP team.
Probation Period would be 3 months and upon successful completion of probation period, 3 years of contract in BPS – 17 & 18 would be awarded on the basis of experience.
All perks and allowances would be as Per Govt. of Pakistan Pay scales