Brand Manager is responsible for the creation and implementation of marketing and communication activities for a brand.
Brand Manager may manage a portfolio of products for which they build brand awareness and improve market share.
Identify research needs, execute research studies and projects, and analyze research in order to identify opportunities
Stay current on market trends and competitive activity
Establish and maintain brand budgets
Define and manage the brand communication strategy
using a variety of media
Own the development and messaging of the brand narrative
Create, execute, and manage marketing programs and campaigns