Plan and execute digital marketing, including SEO/PPC, YouTube Ads, Google Display and Shopping Ads, Facebook & Instagram campaigns, marketing database, email, and social media management.
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimizes user funnels
Evaluate emerging technologies.
Provide thought leadership and perspective for adoption where appropriate
Plan and execute digital marketing campaigns
Monitor and analyze the effectiveness of marketing content
Develop and manage website content
Designing graphic content, illustrations, and infographics, logo making and animations.
Designing content strategies
Find and target audiences
Qualifications
Bachelor degree in Marketing, Digital technologies or relevant field
8+ year of marketing experience
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/PPC, YouTube Ads, Google
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytics tools
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Content creation skills
Strong knowledge of color, typography, design and graphic principles