In the office, store managers plan, monitor and maximize retail budgets and product inventory, purchasing and sales. They may work closely with regional managers and store owners to coordinate and determine the most cost-effective marketing and hiring strategies, and align their particular franchise with a retailer's parent business philosophy.
Store managers use company software to draft proposals, recruit employees, and research and track products.
On the floor, store managers must assemble the best possible sales team.
They interview and selectively hire the most qualified candidates, provide time-efficient and thorough training, and maintain the skills and well-being of current staff with motivational incentives and evaluations. In addition, managers must address customer needs by immediately resolving conflict, inspiring long-term customer relationships, and creatively placing and rotating merchandise in a way that best catches customers' attention.