یہ کمپنی اب اس نوکری کیلیۓ مزید سی ویزنہیں لے رہی۔

SEO Specialist

Hotel IT Solution is embarking on a strategic digital agenda aimed at transforming the way we engage with guests throughout their travel experience. We see digital technologies as powerful tools to help millions of guests plan their travel, enjoy their stay, and keep connected post stay. The Specialist, Search Engine Optimization (SEO) will work closely with the team to help develop, implement and manage SEO strategies on behalf of Hotel IT’s customer brands. This role requires experience implementing successful SEO tactics and reporting results in addition to familiarity with organic search engine ranking and results pages for major search engines. A strong knowledge of localization (Local SEO) tactics is required to be successful within the role. The SEO specialist will work with vendors and internal partners to achieve the organization’s SEO goals.

Responsibilities

Conduct technical evaluations and develop SEO recommendations and action plans
Develop the plan to drive Local SEO

Manage the local listings for our portfolio of hotels and help the operations team and hotels with various Google, Bing Maps and citation issues

Project manage SEO action plans and ensure that deadlines and quality control standards are met by both internal teams and external vendors
Work closely with the content team to identify content gaps and opportunities and assist with executing content initiatives that will drive organic growth
Analyze and measure organic performance and adjust strategy accordingly
Be an integral part in standardizing SEO reporting and making it available to all levels of the organization
Serve as an internal SEO subject matter expert by educating colleagues on organic search and its importance and promoting ways to keep SEO visible across the organization
Stay up-to-date with the latest trends and changes with SEO, the SERPs and digital marketing as a whole

Requirements

3+ years of experience working with SEO and a record of driving results
In-house, enterprise and hospitality industry experience, preferred
Thorough knowledge of how SEO and Search Engines work
Local SEO experience managing listings on Google My Business, Bing Places for Business as well as knowledge and understanding of various local SEO tools in the market
Technical SEO experience, including the ability to identify and recommend solutions to technical hurdles including on-page elements, CMS and server related issues
Mobile SEO experience and understanding of how to build and implement an effective mobile strategy that benefits search
Experience with SEO in multiple languages, preferred
A solid grasp of the various digital marketing disciplines (e.g., PPC, social media, content) and how they affect and complement SEO
Strong experience with a variety of industry standard tools including Google Search Console, Bing Webmaster Tools,
Strong analytical skills and experience with analytics and tag management platforms such as Omniture SiteCatalyst, Google Analytics and Google Tag Manager
Intermediate-level Microsoft Excel and PowerPoint skills
Ability to adapt graciously to changing business conditions and priorities