The role is responsible for maintaining and updating all relevant Social media channels including and balancing the business aspects of social media marketing - brand-building, communications, stakeholder engagement and issues management - with the community aspects of social media - trending content, customer listening, platform news and developments, industry innovations and persona-building. She/he must update the content in every channel where we are present; and keeping the content of our website updated using the right key words. The E-B manager, in the end, is responsible for conveying a consistent brand image that attracts customers by encouraging sales on the Web.
Direct brand Channel Management
Executing the Brand's social media strategy by daily content creation, proactive relationship-building and while ensuring messaging voice, is on-brand and relevant for all stakeholders across multiple channels.
Actively ensure the brand and reputation are enhanced by social media activities.
Campaign management and development:
Execute social media campaigns, including building editorial calendars, identifying channels to implement, working with commercial, media and advertising partners to secure the necessary content assets and grow brand audience, advocates and engagement across its social media channels.
Real-time and long form content creation:
Ability to write and respond from all brand channels to fans & followers, including doing ad hoc social activities at hotel events, blog entries, videos, and articles, that detail the latest offerings.
Customer Relations and fostering brand advocates:
Provide online customer support and implement brand's program for identifying, growing and engaging loyal online brand advocates.
Responsible for online content management, seeking online marketing opportunities and managing the company´s website and web traffic. He/she develops direct and semi-direct online channels to check and to improve the Internet presents of the brand.
This person will create and implement to support specific products and targets specific markets in the different online channels. Monitor other online brands and updating the strategy accordingly.
SEO / SEM:
Assisting the managing team creating online campaigns using the right key words according to every target market and segmentation.
Create social media updates with on-going and ad-hoc campaigns that increase brand visibility and traffic with the ultimate goal of creating a memorable guest experience, driving web traffic, sales and direct booking initiatives
Listen to and monitor all social media outlets (pages, sites, blogs, etc.) on a daily basis and posts/responds as needed; identifies insights and customer service issues, compiles information, and reports findings to Management
Plan and execute for the community real world events/PR functions to drive social media engagement
Manage social media advertising and work with hotel partners to create and implement like-growth campaigns
Work together with the sales and reservation team to update the content in every online channel following the seasons, promotions and other key factor of the industry.
Compile monthly competitive analysis, identify key analytics, measure effectiveness and impact of the social media strategy and initiatives using site traffic, number of brand conversations, quality of conversations, engagement, etc.
Utilizes Google Analytics and other measurement tools to provide reports on metrics on the revenue booked via social channels
Responds to all inquiries across all channels outside of normal business hours
EDUCATION & EXPERIENCE
Graduate in communications, marketing, advertising, public relations, media studies, business and/or related fields.
2-3 years proven experience engaging and building social media platforms or communities for brands related to Fashion industry; and developing web content.
Proven skills and experience in designing.
Excellent English writing and editing skills and a good eye for visual imagery are required; photography and design skills a plus.
Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals.
Creative, self-motivated and problem-solving team player with the confidence to take the lead who is organized, detail-oriented, with the ability to work independently, to deadline and go the extra mile to get things done.
Proactive, resourceful and commercially minded, being able to think outside the box, with a real passion for marketing.
Willingness to experiment and ability to deal with uncertainty and having the ability to handle multiple tasks and meet deadlines in a dynamic/changing environment.