Planning, development, execution and tracking of digital campaigns, including account based targeting, online advertising etc.
• Establish a deep understanding of how user interacts with our digital assets and optimise the journey to generate leads.
• Be responsible for achieving digital marketing KPIs.
• Management of all digital touch points.
• Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
• Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO and adwords programs.
• Presenting recommendations to Marketing Manager.
• Developing managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
• Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
• Deep understanding of digital marketing and digital production.
• Proven experience (2-4 years) delivering effective and innovative digital campaigns.
• Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing (LinkedIn, Facebook, Instagram).
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be hands-on with Google suite tools for website management and Marketing Automation tools
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills.
• Experience delivering digital campaigns for mainstream products and services.
• Proficient with Adobe Photoshop, Illustrator, InDesign, Framemaker, DreamWeaver, HTML and CSS knowledge is a PLUS.
• Experience in B2B industry is a super plus
IHSAN Sons belongs to a 100% export oriented group and is a leading manufacturer and exporter of Cotton Waste, Surgical Bleached Absorbent Cotton, Yarns, & Nonwoven Fabrics.