1.       CUSTOMER PROFILING

-       Identifying and mapping the right customer profile for each category and base your communication on the profile

2.       DEVELOP AND FOLLOW BRAND GUIDELINES

-       In consent with the management and agency, develop the Brand Guidelines

-       Ensure to follow the Brand Guidelines. Conduct monthly audits to ensure that the guidelines are followed

3.       ENSURING EFFECTIVE COMMUNICATION

-       Follow the Brand Plan accurately

-       Run Showroom based call to action campaigns

-       Plan Exhibition/Activations and push traffic to stores

-       Use social Media effectively. Plan to be developed by studying past trends, seasons, sales, new upcoming projects and new innovation

-       Effective Media Buying, Vendor Management & Negotiations

4.       GAUGING AND INCREASING BRAND HEALTH & AWARENESS

-       Social Media Insights to be obtained quarterly from agencies

-       Increase talk-ability by engaging third party bloggers

-       Run focused group surveys on social media to gauge our top of mind

-       Ensure we have concrete data to give to the research agencies

-       Define/understand parameters over which we require data

-       Shortlist the best agency to run the research program with based on their understanding & quote

5.       ENHANCE AND ENCOURAGE CREATIVITY

-       Study new innovative marketing ideas from international / local market

-       Use the agency effectively and extract maximum ideas from them and make this as their prime KPI

6.       PRODUCT MONITORING OF AVAILABILITY VS. FORECAST

-       Monthly store Visits for Audit of display availability

-       Penalizing Stores for not carrying proper display

7.       ENSURE COMPETITIVE & EFFECTIVE PRICING

-       Quarterly market Survey to keep a check on prices and new entrants

-       Monthly discussion with sales on feedback on prices from the customers

8.       MAINTAIN AND ENHANCE CUSTOMER EXPERIENCE

-       Develop smart/concise feedback forms and place marketing reps at each store to gather feedback from customers walking in

-       Install feedback apps at stores for quick rating to be entered by the customers

9.       NEW PRODUCT DEVELOPMENT

-       Overview of the category and identification of gaps by studying the sales trends and market research

-       Identifying the source of buying (IWM or Import)

-       Identifying the products that have to be removed from the product range after studying their sales trends, sales feedback and market review

نوکری کی تفصیلات

صنعت:
شعبہِ افعال:
کل عہدے:
1 اشاعت
نوکری کی شفٹ:
پہلا پہر
نوکری کی قسم:
محکمہ:
Marketing
نوکری کا مقام:
جنس:
کوئی ترجیح نہیں
عمر:
25 - 30 سال
کم از کم تعلیم:
بیچلرز
ڈگری کا عنوان:
Bachelors in Marketing/Brand
کیریئر کی سطح:
تجربہ کار پیشہ ور
تجربہ:
5 سال - 7 سال
اس سے پہلے درخواست دیجیۓ:
اگست ۰۴, ۲۰۲۱
تاریخِ اِشاعت:
جون ۱۴, ۲۰۲۱

Interwood Mobel (Pvt) Ltd

تعمیراتی · 1501-2000 ملازمین - کراچی

Ever since its inception in 1974, Interwood Mobel (Pvt) Ltd. has directed its efforts in developing better interiors for home and corporate establishment. It is our constant endeavor to raise standards in design, quality, durability and innovation the only aspect we ever lower, is the price. Our designers think differently, they understand the varied moods, colors and temperaments. Mission Statement: Interwood Mobel (Pvt) Ltd. strives to become a world-class manufacturer of furniture, kitchens, doors etc. We are committed to a constant improvement in the designs, systems and quality of our products. Our goal is to give the customer best value for money. Our earnest endeavor is to upgrade the skill, the knowledge and the standards of living of all employees to international standards.

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