Creating and planning a variety of PPC campaigns across a range of digital channels overseeing existing campaigns and making recommendations on how to optimize the analyzing trends and making data-driven decisions
Plan, create, and manage PPC campaigns across a variety of channels.
Use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising
Keyword research and management to optimize bids (add PPC keywords and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
PPC is only part of the mix of digital marketing services.
You may get the chance to work in a broader role where PPC forms part of what you do but not all of it.
Closely-related specialist areas include search engine optimisation (SEO), digital strategy and digital PR.Hands-on experience of working with Facebook’s suite of paid media tools and other native social networking paid media solutions.
Khuld Builders & Developers