KUALITATEM is a global Consulting, Audit, and Assurance company specializing in Software Quality Assurance, Information Security, Technology Process Optimization & Cloud Infrastructure. Kualitatem is an ISO 9001:2015 and ISO 27001:2013 certified company.
Department - Marketing
Location - DHA Phase VI, Lahore
Reporting - Head of Innovation & Strategy/CMO
This position will be responsible to:
Creating and executing a strong performance marketing strategy & execution plan in line with business goals
Develop and maintain a marketing KPIs dashboard
Manage paid and organic campaigns across different channels including search, display, social, email and retargeting networks
Work closely with SEO to develop, execute and measure organic growth initiatives; extensive keyword research, analysis and testing of keyword performance.
Ensure successful campaigns that meet the predefined KPI’s.
Optimize campaigns across multiple channels to deliver the best return on investment.
Ideating new marketing strategies to drive growth in website traffic and customer acquisition – with an implement, test, and measure framework
To test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
The ideal candidate should be having:
Entrepreneurial mindset
Fast & willing to learn
Experience in performance marketing
Bachelor’s or Master’s degree
Having at least 3-5 years of relevant experience
Grip on data MS EXCEL, analytical tools such as Google Analytics, Facebook ADs manager
Kualitatem is a leading Independent Software Quality Assurance (QA) and Testing company, providing services across the globe. Kualitatem's award winning team inspires their clients to outsource their testing needs to the multidimensional and experienced pool of professionals for in depth analysis. Kualitatem provides experience and in-depth knowledge of known problems and dilemmas that nearly all software development agencies face in their QA processes. Kualitatem is on the look-out for individuals with the highest level of energy and passion. Our culture values integrity, intellect and inspiration. Every team member is encouraged to create meaning out of his presence as a part of team. Learn and Teach is our slogan. If you are energetic and willing to develop a career in the field of software Testing and QA, Kualitatem may have a place for you.