We are looking for a ASO / Digital Marketing Manager with ASO expertise  to lead the App Store/Google Play Optimization (ASO) practice with the goal of growing search traffic to our app and social media, and with maximizing our app store traffic and conversion rate

As a digital marketing manager, you will be responsible for setting up, implementing, and managing the overall company's digital strategies and optimization.

Responsibilities

  • Work on the strategy, planning, and execution of ASO initiatives for company app store and boosting social media accounts, and incorporating technical and content requirements
  • Writing content and store listing descriptions for our Apps on the Google Play Store.
  • Analyzing the Apps’ performance.
  • Managing reviews and feedback.
  • Searching and utilizing trending keywords.
  • Managing Apps marketing through the web, social media, and blogging.
  • Developing and updating the company’s App Store Optimization strategy and guidelines.
  • Track, analyze, research, and optimize keywords and rankings for our company brand, as well as conduct competitive analysis
  • Audit and analysis performance identify issues, finding root-causes, and experimenting with solutions to improve performance at scale.
  • Keep track of version releases for our App and make sure our ASO updates are accurately implemented into the stores

Requirements

  • Minimum Bachelor in Marketing or related field of study
  • At least 5years of ASO and social media marketing experience
  • Advanced experience with ASO and analytics tools such as Google Search Console, Google Analytics, AppAnnie, Adjust, Appsflyer and similar tools
  • Experience in managing and handling creative assets & metadata copies for platforms, as well as for A/B testing
  • Self-motivated and able to work effectively in an autonomous environment, proactive and persistent
  • Ability to work well with team member across the global offices
  • Ability to handle pressure and work in fast-paced work environment
  • Strong time management multitasking skills

نوکری کی تفصیلات

شعبہِ افعال:
کل عہدے:
2 آسامیاں
نوکری کی شفٹ:
دوپہر
نوکری کی قسم:
نوکری کا مقام:
Johar Town, لاہور, پاکستان
جنس:
کوئی ترجیح نہیں
کم از کم تعلیم:
بیچلرز
کیریئر کی سطح:
تجربہ کار پیشہ ور
کم از کم تجربہ:
5 سال
اس سے پہلے درخواست دیجیۓ:
مارچ ۰۴, ۲۰۲۳
تاریخِ اِشاعت:
فروری ۰۴, ۲۰۲۳

Work Environment

Supervisor’s gender:
Male
Percentage of female coworkers:
20-29%

LR Technologies (SMC-PRIVATE) LIMITED

ذرائع ابلاغ / مواصلات · 11-50 ملازمین - لاہور

LR Technologies (SMC-PRIVATE) LIMITED provides a range of IT services including web development, mobile application development, software development, data management, data analysis, cloud management hosting services also we have expertise in developing custom software solutions and business intelligent solutions. Overall, the company provides a comprehensive suite of IT services designed to help businesses achieve their objectives and stay competitive in the digital age. Furthermore, we specialize in outsourcing remote staff solutions that level the playing field for SMEs. By leveraging technology, we help SMEs scale their operations without breaking the bank. Our expertise lies in building robust processes that create an effective remote staff to support any business goals and ensure success.

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