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Senior Internet Marketing Manager

Mashkraft

اگست ۰۳, ۲۰۲۰ شائع ہوئی

Mashkraft is looking to hire a Senior Internet Marketing Manager for its Lahore office.

We are a young and growing organization based in Toronto, Canada with an offshore office located in Lahore and looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s or Master’s in marketing or related discipline
5+ years of related marketing experience, ideally in marketing automation, email marketing, or related field
Proven experience carrying out impactful digital campaigns that drive valuable results
Experience in the medical-related software
Solid understanding of paid media landscape, including new/shifting platforms and solutions
Willingness and ability to stay up-to-date on new digital marketing trends and opportunities
Highly organized with an ability to manage resources, budgets, and onsite personnel
Strong communication skills – written and oral
Capacity to manage multiple projects simultaneously
The ideal candidate is Google Analytics certified
Highly organized and proficient at managing multiple projects at a time
You are metric-driven and have the ability to draw insight from complex marketing data
Confident with a dynamic personality
Analytical and data-driven – can track the ROI of paid channels