Required- Digital Marketing (SEO/PPC/Social media)
We are looking for a motivated individual to join our Australian Based company in Peshawar Branch. (Office Base)
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
· Design, build and maintain our social media presence
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies
· Plan, execute, and measure experiments and conversion tests
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
· Instrument conversion points and optimize user funnels
· Collaborate with agencies and other vendor partners
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
· 3+ years of experience in digital marketing
· Proven working experience in digital marketing
· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
· Experience in optimizing landing pages and user funnels
· Experience with A/B and multivariate experiments
· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, WebTrends)
· Working knowledge of ad serving tools
· Experience in setting up and optimizing Google Adwords campaigns
· Strong analytical skills and data-driven thinking.