JOB RESPONSIBILITIES:
• Plan, optimize, implement and manage paid search campaigns.
• Ad words bid management, CTR, Quality Score and Landing page
Optimization for all PPC campaigns to ensure maximum ROI and
conversion is possible.
• Perform keyword research.
• Develop near and long-term paid search strategies and campaigns.
• Google Display Network Publishing (Google Ad words).
• Remarketing Campaigns (Google Ad word).
• Ad Center Campaign (Search Network).
• Ensure PPC campaigns are up and optimized according to brief and best
practice guidelines.
• Analyze activity and performance of all paid search campaigns and report
findings back to the Business Unit Head.
• Developing and preparing new strategies.
• Communication to team and management on project development,
timelines, and results.
• Work closely with the other team members to meet client goals.
• Perform site analysis.
• Google Analytics Setups, Stats reports and Monitoring.
• Analytics Goals creating, Script implementing, Stats Custom Reporting.
• Prepare analytics and ranking reports and present to clients and
management.
• Keep up to date with the latest industry trends.
CANDIDATE PROFILE
• 3-5 years of experience in a similar role in Software industry.
• Proven track record in driving successful PPC and paid search campaigns.
• Strong working knowledge of Google Adwords and all paid search
platforms.
• Google Adwords certification preferable.
• Strong attention to detail.
• Passion for PPC and digital marketing in general.
• Experience in Apps Development is preferable.
• Effective communication and reporting skills.
• Strong track record in managing medium to large-sized budgets.
• Strong numerical and analytical skills.
• Good working knowledge of Google Analytics.
• Effective account management skills
pWe provide online solutions to our clients. We offer designing & developing services to any market be it a consumer or a business through our websites. We design logos, websites and stationary for small and medium sized businesses. We mainly cater to international market which mainly include USA and UK./p