A multi-skilled MARKETING REPRESENTATIVE / CUSTOMER SERVICE professional with
10+ years of functional experience. A highly talented, motivated professional and
dedicated Marketing executive with decision making skills and working under pressure
with target driven.
Marketing executive, also known as marketing officers or marketing coordinators, are
involved in developing marketing campaigns to promote a service, product, event or
campaign. While the work of a marketing executive varies depending on the type and
size of the organization and sector, the role broadly includes planning, organizing events,
sponsorship, advertising, public relations and research. The focus can be on selling a
product, a service or raising awareness of an issue that affects the public.
Attracts potential customers by answering product and service questions suggesting
information about other productFLUENT
services. Opens customer accounts by recording account information. Maintains
customer records by updating account information.
Developingapricingstrategythatmaximizesprofitsandmarketsharebut
considerscustomersatisfaction.Identifyingnewcustomers.Supportingsales
andleadgenerationefforts.Creatingpromotionswithadvertisingmanagers.
Understandinganddevelopingbudgets,includingexpenditures,researchand
developmentappropriations,return-on-investmentandprofit-lossprojections.
Compiling lists describing ourorganization's offerings.Developing and
managingadvertisingcampaigns.Organizingcompanyconferences,trade
shows,andmajorevents.Buildingbrandawarenessandpositioning.
Evaluating and maintaining amarketing strategy.Directing,planning and
coordinating marketing efforts. Communicating the marketing plan.
Developing each marketing campaign from startto finish.Researching
demandfortheorganization'sproductsandservices.Evaluatingcompetitors.
Handlingsocialmedia,publicrelationeffortsandcontentmarketing.
Managedaytodayoperations.Conductsalesmeetingstodeterminetarget
locations.Developsalesplansandstrategiestomaximizeefficiencyand
results.Orientandrecruitnew staff.Inventoryproductsandmanagesmall
warehouse.Meetprospective clients and schedule meetings time for
associatestofollow up.Consistentlyhitandexceededsalesgoalsby20.
Reinvented how team interacts with prospective clients by developing
innovativeandcreativesalespitchthatwasimplementedintosalesteam
strategyin2007.Calculatedsalescommissionforsalesteamof20+reps.
ResponsibleformanagingkeyaccountsintheF&B,Entertainment,Beauty,
HealthandServiceIndustrieswithaviewtosecuringmerchantparticipation
and advertising revenue.Manage productdevelopment/service mix with
reference to merchant participation,web promotions,advertising and
customerservice expectations.Maintain and develop relationships with
existingandnewmerchantsandwithadvertisers.UseourGlobalCRMsystem
(Salesforce)toupdaterelevantmerchantinformation.Plan/carryout/support
localmarketingactivitiestoagreedbudgetsandtimescales,andintegrate
personalsaleseffortswithotherorganizedmarketingactivities,e.g.,product
launches,promotions,advertising,exhibitionsandtelemarketing.Respondto
andfollowupsalesenquiriesfrom merchants.Monitorandreportonmarket
andcompetitoractivitiesandproviderelevantreportsandinformationto
management.Attendandpresentatexternalcustomermeetingsnecessaryto
perform dutiesandaidbusinessdevelopment.Attendtrainingtodevelop
relevantknowledge,techniquesandskills.Handlemerchantconcerns,queries
andcomplaints.Prepareavarietyofstatusreports,includingactivity,closings,
follow-up,andadherencetogoals.Communicatenewproductsandservices,
specialdevelopments,informationorfeedbacktocustomersales.
Responsibleforthedirectsellingoftheproduct,booksandmobileapplication,
interritory,directlyaftersigningseasonorasdirectedbylinemanager.Identify
companies,organizations,associations,governmentdepartmentsandother
bodiesthatmeetourdemographicandtargetmarketanddevelopasales
strategytomeetDirectSalesKPIsassetbythecompany.Developaclearand
focuseddirectstrategyaimedatseedingproductintoorganizations,andto
individuals,inordertotrialproduct/s.Developaclearandfocuseddirectsales
strategyinordertosellproductsandconvertorganizations/individuals
throughpreviousseedingprogram..