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خلاصہ
Confident, creative and highly qualified senior level professional with over 20 years experience in government/public relations, media management, and communications field. A nationally recognized professional storyteller, speaker, writer, editor and on-line content creator. Specialized in branding, marketing and PR communications based on success stories, creating memorable campaigns to drive public awareness, desire and demand. A persuasive, savvy media professional with proven communication and presentation skills, who addresses the earned media needs of local and national media outlets. Passionate about the role of communications between clients and corporations as means of meeting challenges. Adept at communicating with all levels of management and staff. A result-driven and highly accomplished communicator and manager with extensive experience in strategic planning, personnel management, customer service, risk management, and developing productive teams. Known for the capacity to anticipate trends and identify opportunities while reducing cost during periods of rapidly evolving business conditions.
پراجیکٹس
تجربہ
Director - Marketing, Media and Communication
• Actively liaised with media sales people and vendors to manage a comprehensive public relations and media communications department as well as examine the status of client accounts.
• Coordinated digital and social strategies with Media Manager, to raise brand awareness in the community.
• Steered strategy meetings for new business, contacted clients to discuss projects, planned future media buys and retained latest trends, particularly in the social space.
Senior Manager Publication and Communication
• Forged corporate communications strategy and tactics to produce press releases and news reports of different functions and events and conduct publication in the print and electronic media.
• Efficiently supervised materials related to design and publications of the PHC, tracked progress of publication plan-related tasks, and devised internal and external initiatives to enhance commission\'s image.
• Arranged materials and reorganized articles/press releases, e-newsletter, and success stories while verifying articles, videos, photographs, and other communication materials.
• Established and retained excellent working relations with vendor to formulate press releases, supervise media at events, and assure timeliness, product quality, and best pricing.
• Selected and developed materials that needs to publish amongst the internal and external stakeholders of PHC as well as updated PHC’s website by posting articles, blogs, videos and other educational content.
Media & Communications Consultant
• Forged branding initiatives, internal communications and external media relations and devised communications strategy and programs to achieve communications objectives throughout the organization.
• Developed and delivered packaging plans for corporate messages and created internal publications such as newsletters, releases, email announcements, publications, intranet, video, special projects, and assignments.
• Directed meetings with media members to initiate interviews and organize corporate strategy and message development, pitch and announcement strategies.
• Trained PR assistants and executed communication strategies to design flyers, posters, handouts and streamers, produce press releases and publicity material, and assure delivery of corporate culture and business strategy.
Media & Communication Adviser
• Functioned in close collaboration with media organizations to prepare advertisements and special supplement for newspapers, supervise press releases, and publicize in Media.
• Arranged Media conferences, edited monthly newsletter, and generated pamphlets, flyers, and streamers for special Seminars and conferences.
• Optimized industrial productivity through conducting analytical research and development on media.
Senior Media Manager
• Spearheaded a team of media managers and hired media organizations to plan and launch Media campaigns of national & international companies across the country.
• Interacted with clients and Journalists to arrange articles, features, and press releases for print/ electronic media. Organized scores of Press conferences and events to attain best media coverage in big cities of country.
• Developed contacts with media organizations to arrange media conferences and assure coverage of events.
Media Coordinator
• Created campaign to educate stakeholders under \"crash awareness raising and training program in field of quality\" and devise pre and post publicity plan for specific occasions/events/policy decisions.
• Competently organized messages for print and electronic media, as well as created and placed articles and editorials in national/international media.
• Edited quarterly Accreditation News in English, updated website contents, and delivered reports for publications to the international organizations such as Asia Pacific Laboratory Accreditation Cooperation (APLAC) and International Laboratory Accreditation Cooperation (ILAC).
