* Major Responsibilities:

 Presently working with M/s. The Times Press (Pvt.) Ltd. (A\' class registered Printers to the Govt. of Pakistan).
 Manage / follow-up with company’s existing clients by providing them with satisfactory service.
 To build new clientele by bringing printing & packaging business mainly from Banks, MNC’s, Educational Institutions, Publishing Houses, FMCG’s, Government & Semi-Govt. entities, etc.
 Prepare monthly marketing reports/analysis for senior management.
 Any other tasks as and when assigned by superiors.

*Core Responsibilities:

 Preparing and presenting accruals to the management after providing a brief review to financial control unit / department on quarterly basis.
 To process billing pertaining to sponsorships, activation, creatives and OOH agencies.
 To resolve the issues associated with the invoices and timely releasing of payments as well as maintain MIS of the same.
 To manage various vendors, contractual agencies and sponsorship / donation beneficiaries.
 Reporting of expenses in financial accounts and to SBP inspection committee on quarterly / yearly basis pertaining to donations and sponsorships
 Also worked on special projects as assigned by the management. HBLPSL, Tier2 Airport project, HBLBranch Fascia & ATM Signage Project were some of them.
 Preparation of campaign / activity-wise budget through month-wise & quarterly phasing, releasing, monitoring & recording their payments separately and perform reconciliation with agencies & vendors.
 To maintain MIS & coordinate with bank’s legal dep\'t on various agreements signed with models, singers, anchors & sports commentators for different promotional campaigns & projects.
 To coordinate with Creative, OOH, Activation & Media agencies on various ATL & BTL activities.
 Managed overall administration of the dep’t for 8 years in effective manner & laison with other dept’s.
 To maintain inventory, ensure necessary tagging of assets and reporting the same in CAPEX.
 To process reimbursement of Staff TADA / Travelling / PF Funds withdrawal / Medical Claims & LFA’s.

*Major Achievements:

 Identified un-necessary assets and surrendered the same to the centralized asset department.
 No penalties were imposed from the last 4 years by State Bank of Pakistan inspection committee.
 Awarded a “Certificate of Recognition & Silver Shield” by HBL in appreciation of completing 10 Years of successful service in Jan. 2017

* Major Responsibilities:

Initially, I had joined HBL – Marketing & Communications Division as an „Officer‟ on Contractual basis in May 2004 reporting to EVP & Director Marketing. I was engaged / responsible to look after matters related to OOH – Branch Branding (Fascia, ATM 1-Link signages, pole signs, branch counter signs etc.) by coordinating with Outdoor agencies. In addition to above, I was also engaged in other activities related to Marketing i.e., represent HBL by taking part in various Exhibitions like ITCN, EXPO, My Karachi etc. Moreover, also coordinate with PR dept by monitoring budget related to Media-Print releases and reporting the same to the management.

* Major Responsibilities:

 Preparation of Annual Marketing Plan and implementation of the same on quarterly basis as per
guidelines provided by APTECH-Worldwide Inc.
 Managed outdoor visibility of APTECH – Master Franchisee Center (Tariq Road, Karachi).
 Managed development & publishing of print ads by coordinating the same with the respective agency.
 Managed seminars and other training events in various schools, colleges and universities.
 Reporting and budgeting of all activities pertaining to Marketing & Sales of the center.
 Managed sales counselors for enrollment of new students and reporting the same to the management.
 Also assist Faculty in preparation of classes schedule, conduct examinations & students orientations.

* Major Achievements:

 APTECH has rewarded with “Certificate of Excellence” on successfully completion of project pertaining to SUPERNET on ‘Human Resource Management’ as ‘Project Coordinator’ in Nov. 2001

* Job Responsibilities:

 Sales of different life assurance products (personal financial & planning services) to new prospects.
 Provided services to the company’s existing clients in order to meet their requirements.
 Also handled & provide services to corporate clients in EFU Group Life as \"Marketing Executive\".

* Achievements:
 Awarded with various Rewards & Certifications on achieving sales targets set by the company.

* Job Responsibilities:

 To look for the new business / clients which mainly include Government, Semi Government, MNC’s, Advertising agencies, Hotel Industry, Banks and educational institutions.
 To look after company’s existing clients by providing them with satisfactory service.
 To look after procurement / purchasing matters related to Times Press offices in Karachi & Islamabad.