I possess over 18 years of experience in diversified industries locally and internationally. My expertise are as a Marketing, Sales, Business Development, Customer Services, Media Planning, Product Development and Strategy and Operations professional.
Heading commercial airtime sales and business development of news genre channel named “Capital TV” in the North region of Pakistan. I am heading sales team based in Lahore, Islamabad and Peshawar. Generating revenues through using marketing, media planning, event management engaging in different BTL activities with teams and ensuring assigned targets are achieved.
Lead entertainment genre international channel “AXN Pakistan” and regional channel “ARUJ TV” in the north region of Pakistan. Focused on marketing, media planning, ATL suggestions and BTL activities, forecasting, target setting, team development for the enhancement of revenues. Providing cost efficient solutions for media planning and placement along with events management and social activities to build better understanding and relationship with the clients.
Lead north team for revenue generation of commercial air time after formulation of tariff rates, research, planning, forecasting, team training and marketing strategies for the enhancement of revenues. Advising and convincing clients about their advertising needs based on their brand placements.
An amalgam of marketing, distribution, supply chain, pricing structures, revenue and operations management. Dealing in wide range of products and projects and campaigning in backing of the advertising agency. Designing ATL and BTL activities to gain maximum market share supported by event management.
Marketing, brand management, product placement, sales, distribution network and supply chain planning, designing, content, production of marketing collateral, pricing structure for “Zameen Dost” for local market. Market research and re-launch of Zameen Dost, UNFCCC auditing compliance, systems development. Assurance of compliance to framework by UNFCCC for earning carbon credits, monitoring and reporting based on CDM with UNFCCC and World Bank.
Lead advertising sales team north towards new horizons of business and growth to achieve functional and strategic goals in terms of sales revenue and recovery. Planned media and marketing activities for clients. Target based exploration of business development, market research analysis.
Explored and developed new market using research and new business development strategies. Dealt in general and specialized insurances like Hull, Aircraft, Erection All Risks, Group Medical and Life etc.
Team management with concentration in teamwork environment and coherent synchronized approach call center operations including Systems Development for efficient working.
Corporate and product advertising, market planning, collateral development, designing and production and market research. Dealing with advertising agencies ensuring deadline is met. Event management, planning, coordination and execution.