خلاصہ

Tech-Savvy Marketing professional with proficient time and people management skills with extra ordinary commitment to efficiency and accuracy.

تجربہ

کمپنی کا لوگو
Marketing Manager (E-Commerce)
ezbuy Pakistan
اگست ۲۰۱۹ - موجودہ | Karachi, Pakistan

. Responsible for ensuring sales performance cross with the digital marketing team.. Responsible for managing the ecommerce division.. Responsible for growth & expansion strategies.· Responsible for website management, refreshing campaigns timely.· Develop the analysis of the consumer insights to translate them into the to to strategies.. Monitor product catalogue compliance.. Plan and develop Merchandising strategy& Campaign calendar.· Develop & monitor campaign budgets, Profit& Loss management handling & tracking, CTR and ROIs measurement of campaigns.· Strategize & initiate all organic marketing campaigns.· Handle all PR activities for major campaigns for the year.· Oversee social media platforms i.e., Facebook, Instagram, Push & Newsletter.· Manage team\'s daily activities & reporting.. Coordinate with all the departments regarding the deliveries.· Oversee updating of products, pricing & inventory on ezMall.

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Assistant Marketing Manager (E-Commerce)
ezbuy Pakistan
مئی ۲۰۱۸ - جولائی ۲۰۱۹ | Karachi, Pakistan

• Create optimized content for all social media channels.• Create creative content for push notifications & newsletter.• Maintain site accuracy by executing daily content refreshes.• Work closely with graphic designers to ensure all visuals materials & content of campaigns as to align with overall branding.• Research on key Competitors of the category, focusing on parts related to them key business development strategy.• Plan and enveloped Merchandising strategy& Campaign calendar.• Achieved the target of $10 Million GMV in just one day on the inaugural campaign of [11.11] - Singles Day.• Analyze current trends and identify appropriate SKUs for all the campaigns.• Conceptualize& execute weekly campaigns at focus on key & growth categories.• Visually analyze and sort merchandise of the website for the campaigns.• Understanding and execution of categorical seasonality and customer buying trends.• Other ad-hoc tasks as needed.

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Assistant Manager
AmPak International
مارچ ۲۰۱٦ - اپریل ۲۰۱۸ | Karachi, Pakistan

 Social Media Marketing (Twitter, Facebook, Instagram & Blogs).• Developing and executing strategies to exceed marketplace sales goals for assigned clients.• Meeting Sales, productivity, compliance & quality targets.• Manage entire store (400,000 Sku\'s approximately). Brands included: Adidas, Augusta Sportswear, Calvin Klein, Champion, Hanes, Dickies, Gildan.• Manage Sears Sales Promotion for Black Friday, Cyber Monday, Halloween, Easter & Christmas etc.• Choosing and selecting products for banners and discounts coupons.• Working cross-functionally with various members of company\'s operations and technologyteams, Sears.com account management and marketing teams, and various contacts from eachClient to achieve business objectives.• Understand & explain complex data-sets and to develop rules/functions/formulas to manipulate data to the team members.• Keenly manage Sears Pricing with respect to the competition on daily basis.• Manage timely updating of inventories of the whole portfolio of products.• Attend webinars for more information and new ideas.• Manage Amazon & Sears over all refunds.• Train New Hiring.

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Team Lead
AmPak International
ستمبر ۲۰۱۲ - فروری ۲۰۱٦ | Karachi, Pakistan

• Meeting Sales, productivity, compliance & quality targets.
• Manage entire store.
• Keenly manage Sears Pricing with respect to the competition on daily basis.
• Manage timely updating of inventories of the whole portfolio of products.
• To enter details into the Database as require.
• Attend webinars for more information and new ideas.
• Manage Amazon & Sears over all refunds.
• Performing extensive keywords, competitor and market analysis for Amazon & Sears Stores.
• Amazon & Sears Stores products listing and optimization.
• Result oriented and sales driven keywords research.
• Improve visibility of product search in Amazon & Sears.
• Manage Amazon & Sears data sheets.
• Manage Sears Sales Promotion.
• Usage of Google Adword Tool
• Train New Hiring.

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Market Place Assistant
AmPak International
اپریل ۲۰۱۲ - اگست ۲۰۱۲ | Karachi, Pakistan

The job description involved Optimization of Amazon, Feedback & Reviews.

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Internee
MEEZAN BANK LIMITED KARACHI
جولائی ۲۰۱۰ - ستمبر ۲۰۱۰ | Karachi, Pakistan

The job description involved learning serving and dealing customers at the counter, Processing paperwork from sales, change of customer details, opening and closure of accounts

تعلیم

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology (SZABIST)
ماسٹرز, , Masters in Business Administration‎
Marketing
2014
Bahria University
بیچلرز, , Bachelor of Business Administration‎
Human Resource Management
2012
Agha Khan Higher Secondary School
انٹرمیڈیٹ / اے لیول, , Intermediate of Commerce‎
Commerce
2007
Happy Home School
میٹرک / او لیول, , Matriculation in Computer Sciences‎
Computer Science
2005

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