Managing company’s national & international portfolio for the services: Big Data, Analytics & IOT  Oversee projects from concept through completion including managing project costs, scope, schedule, reporting and documentation for the valuable Corporate Customers’ including:
o JAZZ o NADRA o PTCL o FAUJI FERTILIZERS o Islamabad Police 
  Leading business operations, planning, budgeting, and cross-functional strategic initiatives for the Marketing (brand, customer acquisition, sales, partnerships, events, member benefits, creative production, media buying, analytics, and product marketing)
 Managing Digital Marketing Strategy and Operations
 Act as strategic liaison, project leader and communicator with all project stakeholders
 On-going developing of winning strategies, ensuring our businesses and teams are performing well and driving strategic/operational initiatives
 Drive planning with supporting strategy, key initiatives, OKRs, individual performance measurement, cross-functional needs, and daily performance reporting dashboards
 Structure and negotiate outsourcing/consulting agreements
 Evaluate business opportunities and negotiate deals to support escorts initiatives 

Succeeded with Revenue increase by 80-90% in last 2 years Nationwide especially North Region
 Led the North Regional Marketing, Communications & Media department with a responsibility of devising strategy and integrating 360 campaign plans by using the full marketing mix (ATL, BTL, Communications, PR and Digital)
 Developed and managed the overall marketing and communications strategy
 Introduced effective, branded marketing communications including electronic, print, and OOH
 Fully managed all the functions, overseen 8-members team and ensured brand management, corporate positioning, services & branches launches, advertising, and tradeshow marketing
 Managed teams of Communication Support Executives and handling of the Call Center & CRM portfolio
 Identified areas of potential growth and developed communication and marketing strategy based on brand health research results
 Planned, Designed & Executed National & Regional Marketing Budget 2017-2019
 Created a new visual brand identity - all communication touch points - establishing and maintaining consistent and compelling messaging and positioning in accordance with short & long term plans
 Transformed the execution of all on ground events and activations - inclusive of roadshows, schools’ activation campaign, National & International Conference, first ever Sports Partnership & etc
 Refreshed the brand identity on all digital handles and built sophisticated digital marketing campaigns with actionable KPIs (lead generation, brand awareness, etc)
 Led internal and external collaborations to drive customer satisfaction  Re-launched Official The City School Website
 Led media engagement and created content for advertisements, press releases and articles
 Worked closely with creative and media agencies to create concepts and media plans
 Integrated campaigns; with social media (Website, Facebook, LinkedIn, Twitter and official YouTube channel highlighting success stories, testimonials, interviews & virtual tours), marketing automation, PR and offline activities
 Successfully launched & led the development of innovative customer care initiative which works in sync with the CRM protocols recently introduced to fuel the growth and ensure maximum customer satisfaction through complete automation 

Worked on Projects & Programs Initiated with National & International Donor partners: Pakistan Government Education. Departments in Punjab, KPK, Sindh & Federal; British Council, USAID, UKAID, Ilm Ideas, TCF, Save the Children, DFID, SNG & Red Crescent etc 
 Project management including project budget management, vendor sourcing and management, project plan management, program partners, donors, stake holders, Fundraising, sub-grantees, government agencies, NGO’s, prioritization and issue escalation
 Served as the organization spokesperson to the media
 Developed, executed and delivered advocacy and campaigning strategies in support of national campaigns, mobilizing and managed the engagement of the media in the delivery of campaign activities
 Managed in-house designers and agencies, manage the creative development and implementation of tactics including photography, marketing tools, promotions, traditional, social and digital advertising, interactive and direct response marketing programs to support our aggressive marketing, communications and business development
 Generated media contents (Press Kit, Press Invitation, Press Release & press related documents)
 Prepared/collected/edited emergency communication materials, i.e. Case study, Testimonials, Success Stories, Annual Reports, article, etc.;
 Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year on budget
 Expanded marketing and communications outreach with 70% increased frequency of newsletter publication and collaboration with subject’s teams to create 60% added customized content 

 Designed and conceptualized the Strategic Marketing, Communications & Business Development Strategies/Plans/Budget 2011-2014 resulted 70-80% increase in Brand image, Market Share, New Enrollments, Retentions, ROI, New Launches & Corporate Deals  Worked with Internal & External stakeholders to ensure the business’s departmental strategies are aligned with overall business strategies  Led creative & content development for mainstream and emerging channels such as digital media, television, experiential, Print & social media  Responsible for Event Management, Sponsorships, Alumni Relations, Media Relations, Scholarships, Placements, Partnerships, Collaborations, Community Involvement, Community Activations  Built and nurtured relationships with various schools and institutions to find out potential marketing and outreach institutions to bring on board desired talent 

Business Growth & Increased Revenue by 50-60% Nationwide  Developed, localized and implemented Marketing, Communication & Public Relations Strategy, to achieve Marketing & Brand Goals for RSI Nationwide  Designed & executed Customized Campus-wise Annual Marketing Plans & Budgets, increased New Enrollments, Retentions, ROI, Partnerships & Brand Image by overall 50-60%  Captured market-leading dominance (market share gains of up to 60%) for both newly launched and existing programs  Increased sales & business development by millions per campaign  Managed Events, Partnerships, Collaborations, Sponsorships, Non-Profit Campaigns & Activities, Fundraisings, Social/Digital Media Campaigns, Industrial Linkages &Media Relations with increased success rate