MAD Woman | Jack of all trades and master of some who love to play w words and also, love to craft compelling strategies for the brands out there. Mostly I do my thing of taking over the brands and fixing them but sometimes I talk about #ishtehaarisiyaape.
Portfolio: be.net/hajrawaheed
Personal Brand: instagram.com/mavericksdg *using for portfolio-sake*
#WomanInIMC #Madwoman
Write copy for a variety of media including social, print, video, and online
Edit and proof work to ensure high editorial standards are met across all content outputs
Drive brand consistency across all company communications
Stay current on trends and competitors within the editorial sphere
Write original copy and edit content for a range of corporate marketing and communications materials
Collaborate with a team from concept development to delivery of the final product
Present copy concepts and final deliverables to the internal team, and to client representative as needed, and participate in client pitches on occasion
Revise copy based on internal and client feedback/direction
Identifying customers’ needs and recommending new content to address gaps in the company\'s current content.
Producing various content types, including email, social media posts, blogs, and websites.
Editing and polishing existing content to improve readability.
Collaborating with other departments to create innovative content ideas.
Designing and creating compelling, consistent creative assets that reflect the clients’ brands and lifestyles across all platforms
Ensuring that all graphics are developed and delivered on time
Accommodating other interdepartmental design requests
Maintaining the accuracy of all content
Editing and making videos on the existing content (poems, quotes, & storytelling etc.) from the writers
Adding suitable background music and editable voice over from Audition, in the video
Keeping up with the popular culture and trends
Pitch, develop and manage digital clients
Creating game-changing social media campaigns
Managing and overseeing varied social media accounts and guiding social media design team
Community management and reporting
Develop and manage digital marketing campaigns
Oversee social media strategy
Manage and maintain the organization\'s website(s)
Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Instagram, Pinterest & Linked In.
Track and analyze website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Identify errors or bugs in online content
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Content Writing (Blogs, Captions and, Descriptions) Check out: www.fiverr.com/hajra_waheed
Handling of social media channels
Tracking social media influencers
Monitoring competitor\'s social media sites and creating reports
Work with the team to develop new opportunities
Explore new business leads
Help with marketing proposals for potential clients
Initiate relationship with clients
Brainstorm content ideas with team
Ensure the promised services are delivered in accordance with decided timelines and quality
Content Management
Business Proposal Writing