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خلاصہ
I am a highly motivated and result-oriented Sales and Marketing Professional who brings along over 16+ years of experience and transferable skills in the areas of sales, marketing, business development and customer retention to deliver substantial revenue growth within highly competitive business markets. I am an exceptional professional with a proven track record of capturing new business, increasing revenues with existing business, as well as delivering solid operational and business results for clients. I am adept at training and supervising staff, recommending solutions to improve processes, and implementing effective programs to streamline operations. Experienced in the execution of departmental policies, and procedures, as well as consistently assessing operational needs to impact performance. Highly effective communicator and team leader with proven ability to build long-term relationships with internal and external customers by establishing a high level of confidence and trust.
My key skills include Sales & Marketing, Strategic/Tactical Planning, Product Sales, Sales Forecasting, Sales/Market Share Growth, Client Relations, Business Forecasting, BTL Activities, Channel Management, Market Research, Customer Service, Relationship Building, Public Speaking, Problem Solving, Communication Skills and Microsoft Office.
I am currently engaged with Samsons Group Pvt Ltd, as a Sr. Channel Manager, where I establish a sales strategy to achieve sales goals and revenues, organize sales action plans, and liaise with company functions to ensure achievement of sales objectives. Applying various strategies, sales tools, team plans to achieve sales growth by inducing new retail, corporate accounts. My professional background and great exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
تجربہ
Sr. Channel Manager
· Currently handling the project nationally for article validation through salesforce.
· Developing the mechanism for performance tracking for trade filed team.
· Assisted the Head of Trade Marketing and organization development in transitioning from a manual sales force model to an automated sales force model. responsibilities included program design, development, execution, and finetuning of WS trade loyalty program and retail modules.
· Successfully implemented the pilot phase of automation of WS and Trader accounts on one distribution, followed by the national program rollout which included the development of the training deck and national training of 55 managers and 245 supervisors.
· Successfully implemented SFA (Sales Force Automation) for the entire organization.
· Successful extraction of automated reports required for in-depth analysis and performance tracking & 95% Census revalidation achieved (WS 14K & TKS 9K shops)
· Spearheaded distribution management steps of sales call module project to develop a holistic sales call guideline by gathering insights through focused field visits with field force including distribution managers and sales representatives.
· Cross-functional engagement with Sales, Sales Operations, Brands, procurement, and IT departments and presenting at senior stakeholder forums such as sales operations planning meetings (SOP) and Cycle planning meetings (CPM) including COO and functional Directors.
· Strategic insight & planning for loyalty programs, Competition data, 121 consumer engagements. (Planned, implemented & executed 121 consumer activities)
· Development, role responsibilities, execution, Monitoring, Evaluation, results, and disbursement of the rewards for loyalty programs & thus presenting to functional Directors & COO.
Sales Manager
Distribution Handling
·Sales, Merchandising, Consumer engagement & Cash plan & Recovery
· Handling one sole and Five Sub Distributions.
· Closing 2019 with increase in sales 7% vs LY.
· Sales force automation.
· Handling 186 Trade Ka Sultan Accounts.
Scheme handling, Retail & wholesale targets, Audits & warehouses
Sales Manager
Distribution Handling
·Sales, Merchandising & Consumer engagement.
· Primary and Secondary Targets & Maintaining ORL.
· Hitting OB for the consecutive 2nd year in 2018.
· Completing OB in 75% time and exceeded by 27% in 2017.
· Achieved PMI Best Performer 2017 Award for Morven Brand.
· Ending Year 2017 with increase in AMV by 12% and for year 2018 ending with increase in AMV of 27% vs LY.
· Handling three Distributions in the Area.
· KPIs achieved and exceeded.
· Handling 397 Trade king Accounts.
· Implementing SFA (sales force automation)
Head of Retail
· Retail sales & BTL
· Developed Retail sales channel in 10 cities.
· Successful Renovation and running of shops for retail & whole sales in different cities of Pakistan.
· Managing POSM in a controlled budget.
· Planned & executed successful Retail sales schemes and tour-based schemes.
· Account Management of Ruba Digital 171 Retail Sales outlets Nationwide.
· Power Retailer program to boost sales with 200 New Retailer\'s Nationwide.
BTL (Planning, Budgeting, Execution & Vendor Management) Nationwide
Regional Marketing Manager
· Channel Management.
· BTL
· Expansion of Channel Management from Lahore to 8 cities.
· Established a network of 15 retail sales and display outlets.
· Successful implementation of Doctor Samsung campaign.
· Awareness campaign by Samsung for grey, parallel import units.
· Successful planning and implementation of campaign bundle offers.
Increased the visibility of Samsung in 8 cities.
Customer Services & Supply Chain Executive
• Functioned in close coordination with internal team members to manage production capacity to achieve sales targets. • Successfully handling three sales accounts and a key sale account in Tetra Pak Pakistan. • Planed zero stock in Tetra Pak during implantation of SAP.
