Assistant Manager Marketing:
BOL MEDIA GROUP - Karachi
15th Mar, 2017 till Date

Duration: +1 Years
Reporting Level: Assistant Vice President
Sector & Company Type: Media House
Core Duties: Marketing Communication/Team Management

Unicraft Technical Services LLC is a full-service In-house Advertising, Exhibition, Interior Design and Production Company, specializing in the design, building up, fabrication, Printing, ATL, BTL, TTL and branding of both temporary and permanent commercial environments.

ACHIEVEMENTS:
• Achieved 91% of Sales Target in 2015 (AED, 1.15 Million.
• Achieved the Sales Target of 110% in 2014 (AED. 1.3 Million).
• Successfully handled the Corporate Portfolio of 15 high ranked firms.
• Earned the prestigious award of achievement named “Master Planner”.
• Produced 16 events annually, increasing events by 40% during tenure with no budgetary increase, and raising AED. 300,000 in additional event revenue.
• Managed budgets ranging from AED. 15,000 to AED. 250,000 and succeeded to save clients an average of 20% from the overall cost of the event & exhibition stand.

PRIME RESPONSIBILITIES:
- Responsible for stand design & construction for high-end exhibitions and events in MENA region
- Organizing and attending events such as conferences, seminars, trade shows and exhibitions
- Contributing to, and developing, marketing plans and strategies to promote the company\'s brand
- Aligning with partners digital/tactical marketing and activation for MENA region
- To write business plans for all current and opportunity tender business
- To act as the key interface between the partner and all local stakeholders/vendors
- Communicating with target audiences and managing customer relationships
- Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn
- Responsible for generating leads for Unicraft’s B2B products and services
- Responsible for liaising and networking with a range of stakeholders including customers, colleagues, suppliers, printers, designer and organisations
- Managing and arranging the production and distribution of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs
- Working with part

Creative Links is one of the most fast growing advertising companies of Hyderabad with over 7 years of experience in all areas of ATL, BTL, TTL (Social Media Marketing), Online Advertising, signage, digital printing, display stands, advertising and branding. It has a wealth of experience in servicing clients from private and public to major retail chains and government institutions. Main services offered by Creative Links include:
• Design
• Production
• Permit procurement
• Project management
• On-site installation
• Maintenance

ACHIEVEMENTS:
• Handled the service portfolio of EFU Life Insurance (ATL & BTL)
• Launched ATL Campaign and a road show for UNIQUE MOTOR CYCLE.
• Launched an ATL campaign for SHEZAN JUICE in collaboration with local distributer.
• Planned and successfully organized 3 road shows for LAKSON TOBACO for product marketing.
• Planned and developed marketing and brand awareness campaigns of Students’ Inn from scratch to launch in 3 major cities, helped them achieve 23 million revenue with an increase of 12% in 2013.

PRIME RESPONSIBILITIES:
I am responsible for developing long-term relationships with a portfolio of assigned clients, connecting with key business executives and stakeholders. Liaise between customers and cross-functional internal teams to ensure the timely and successful delivery cost effective solutions according to client\'s needs. Design and maintaining social media strategy for clients to keep their online visibility up-to-date.

- Creating a portfolio of client accounts and monitoring the ongoing activities related to them.
- Conducting meetings with clients as well as informing them current work status of their projects.
- Making new new clients while maintaining & nurturing business relationships with existing ones.
- Meeting and liaising with clients to discuss and identify their advertising requirements.
- Negotiating with clients and agency staff about the details of campaigns.
- Handling budgets, man

PRIME RESPONSIBILITIES:
• Making Relationships with Distributors of Hyderabad (Worked in three territories i.e. Hyderabad, Mirpurkhas, Tando-adam)
• Achievement of Target value, volume & Product wise.
• Working on Haleeb milk, GRO AUR, Dairy Queen, Tropico Juice, Haleeb Asli Desi Ghee, Haleeb Cream, All milk, Tea Max, Tea Max Cardomom, Doodh Milk & Just Fruit in this time.
• Managing 25 distributors in the territory
• Special Focus on those products which are more profitable for our company.
• Training of Order bookers & Salesmen.
• Split of target, area & tasks among team.
• Extensive travelling in my territory as I used to visit my each town.
• Managing BTL activities of Marketing on different occasion
ACHIEVEMENTS:
• Increased sales value from 5.3 million to 11 million in 7 months not only value but also focused on range of products.
• Increased number of distributors/Towns in the territory from 12 to 19 in just 7 months.

Duration: 1.5 years
Reporting Level: TSM
Sector & Company Type: FMCG
Core Duties: Sales & Marketing

PRIME RESPONSIBILITIES:
• Managed Sales & Distribution of Haleeb products in Hyderabad City.
• Managed all areas of Hyderabad city and got an excellent result with more than 35% increment sales.
• Managed team of six Order Bookers.
• Managed team of salesmen.

At Illusio Design, we believe strength comes from within, and hand pick every member of our team accordingly, who are experts in their field; understand the markets they operate in and thrive on delivering excellence. We manage our services by tapping into the combined expertise across our team, allowing us to effectively manage time lines, quality, and achieve outstanding results for our clients.

ACHIEVEMENTS:
• Grew revenue from AED. 1.8 Million/year to AED. 2.1 Million/year within 2 years.
• Prepared and presented training seminar “Seal the deal” to junior sales force to improve lead generation activities and increase overall sales revenue.
• Continuously exceeded quarterly sales quotas by 110% for 3 of 4 quarters in 2008 and 2009.

PRIME RESPONSIBILITIES:
Here, I am responsible for the ongoing account management and business development of a portfolio of agents, primarily with a focus on the corporate markets.

- Driving revenue growth from key accounts while identifying opportunities for portfolio's growth.
- Establish relationships with corporate clients to ensure maximum exposure & increase revenue.
- Client facing position including pivotal roles in presenting proposals & pitching for new business.
- Responsible for the development and achievement of sales through the direct sales channel.
- Coordinating venue management, caterers, stand designers, contractors and equipment hire.
- Research markets to identify opportunities for events; liaising with clients to ascertain their precise event requirements.
- Contribute on a regular basis to internal and external marketing communications.
- Operate as the lead point of contact for any and all matters specific to clients.
- Promoting sponsorship/stand/exhibition space to potential exhibitors/partners.
- Managing day-to-day activities of business including finance management.
- Negotiation and relationship management with both clients and suppliers
- Develop a trusted adviser relationship with key client stakeholders and executive sponsors i.e.
Emaar, Nakheel, JAFZA, Euroricambi, HBL, Ministry of Foreign Affairs, and Dubai Sports City.

Established in 2006 as a contractor in the arena of exhibitions, events and interior architecture, Exalt is one of the forerunners in modern and creative experiential event solutions. Committed to quality work, its services were required beyond the shores. Exalt has made important strides in the industry, with a trail of accolades and customer gratification. More than 50 technically sound professionals include teams of creative talents, communications experts, brand architects, marketing practitioners, project managers and craftsmen – all sharing the same beliefs and objectives of delivering effective and quality marketing deliverables.

PRIME RESPONSIBILITIES:
- Managing projects for internal/external clients.
- Maintaining relations with media agencies, planning agencies and advertising units
- Business development for exhibitions, seminars and corporate events
- Assisting media plans for commercial partners
- Coordinates and researches event logistics including coordination with third-party vendors
- Assists in coordination of expenses for client budgets
- Handling production/design team to achieve project deadlines

Comset Services LTD. Was established in 2005 and launched the ‘’first real-time online Lottery’’ in Pakistan with 5000 retail terminals. Comset was the joint venture of Pakistan Sport Trust which was operated for strengthening sports culture within the country.

ACHIEVEMENTS:
• Increased sales by 30% within first 180 days.
• Elevated the sales rankings of four territories in multiple divisions.
• Developed, implemented & managed Regional Professional Growth program.
• Contributed to overall regional sales by developing and improving best practices.
• Peer-to-peer training on sales and pricing strategies, market analysis & product training.
• Exceeded quarter sales volume, market share, and distribution goals twice in a single year.
• Awarded top regional contributor plus #1 in distribution growth and #2 in price management.

PRIME RESPONSIBILITIES:
- Handling dealer activation activities.
- Gathering market and customer information.
- Visiting potential customers to prospect for new business.
- Acting as a contact between a company and its existing and potential markets.
- Successfully managed independent retail outlets, chain accounts & wholesalers.
- Successfully executed special events for retailers, market unions & potential leads.
- Increased all sales metrics in multiple territories without industry-standard contracts.
- Responsible for new business acquisition while growing and maintaining existing accounts.
- Maintaining and developing relationships with existing customers via meetings, telephone calls.
- Work with Sales Operations & Marketing team to ensure efficient and effective implementation of Brands & Trade activities.
- Contributed to regional growth by establishing or enhancing best practices, market analysis presentations and training and leveraging cross functional teams.
- Developed and conducted account penetration and analysis training to improve product mix by location and increase stock rotation and overall sales volume.

ePlanet Communication started working in 2003 with an aim to be the leading one-stop outsourcing solution for businesses and to devise processes that complement client’s needs. With the latest technologies in tow, ePlanet have been venturing towards providing an error-free Software & Web Development service. Its highly qualified team of Software Engineers, Quality Control Professionals, Graphic Designers and Support Staff help clients to deliver services with the highest of quality that gives it an edge over its competitors. By judiciously blending Business Analysis & Management with the latest technology, ePlanet develop state-of-the-art and custom software and web based applications.

ACHIEVEMENTS:
• I won “Sales Person of the Month” twice during my tenure.
• Seconded by seniors to support my sales team in achieving their weekly targets.
• Led a team of sales executives in a promotional campaign that resulted in increased sales of $40k.

PRIME RESPONSIBILITIES:
- Investigate new business opportunities through telephone canvassing and direct mail campaigns.
- To contribute to the Department/ Team target of Attended & Quoted appointments and assist in any shortfalls.
- To oversee dedicated database researchers assigned to a dedicated geographical region and assist in the development of the Sales database.
- Arranging potential sales through cold calling from the in-house Sales Database to USA.
- To lead, motivate and train the dedicated Database Researchers.
- Achieve a minimum of 150 phone calls to prospects daily.

Fatima Jinnah Dental College was established in the University of Karachi academic year 1992-93. FJDC’s unparalleled clinical training, leading to superb patient care with over 1000 strong alumni, holding important assignments across the globe. FJDC is a pioneer institution devoted to the teaching of dentistry, independently and not as a department of any medical college. The establishment of this College is also the fulfilment of the promise made to Late Miss Fatima Jinnah by Dr. S. Baqar Askary, the Chief Executive Officer and founder of this College, in Dec. 1966, during the Mohtarma’s struggle for democracy.

PRIME RESPONSIBILITIES:
- Assist in designing and developing marketing collateral and promotional materials.
- Collaborate with Marketing Manager to initiate promotion campaigns for new admissions.
- Assist Marketing Manager in planning and supervising marketing operations to achieve brand awareness target. Besides, preparing of mailers and brochures by formatting content and graphics; arranging printing and internet packages.
- Conduct marketing campaigns & trade shows to promote brand awareness among freshers.
- Responsible for managing the marketing of a defined list of B.D.S courses: research and prepare strategic marketing plans.
- Implementation of full marketing mix (direct marketing, events, digital marketing, content marketing, and community)
- Partner with editorial and graphics department to develop positioning for all courses and to create all necessary product materials (brochure, exam papers, promotional material etc.)
- Budget management for the course list including setting, monitoring, and reporting on spend, and flagging up potential over or under-spends in order that budgets are adhered to track title and campaign performance and make adjustments to activity to maximize ROI and to ensure that targets are met.

STUDENTS’ INN was established for the preparation of TOEFL, SAT, IELTS, GMAT, GRE required for admission in foreign universities in 1984. By now, STUDENTS' INN has 12 campuses all over Pakistan. STUDENTS' INN prepares the entry, aptitude, selection and admission tests of all (government and private) the colleges, institutions and universities of Pakistan. Not just it is specialized in the said tests, STUDENTS' INN also have excellence in the coaching system of IX, X, XI & XII, B.Com (Part I & II), O & A Levels and also covers all the Law courses under its project known as School of Law (S.O.L). It has been a pioneer in the preparation of such tests and all the top positions are obtained from the STUDENTS' INN ever since.

PRIME RESPONSIBILITIES:
- Update the customer's database and the mailing list.
- Maintaining follow ups schedule with prospective candidates/students.
- Planning and execution of events & shows and keep track of marketing calendars.
- Organizing and attending events such as conferences, seminars, receptions and exhibitions.
- Liaising and networking with a range of stakeholders, e.g. customers, colleagues, suppliers, partner, and negotiation with the Printer and publishers on production Cost.
- Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and writing and proofreading copy.
- Provide guidance and support to 200-450 junior and senior pre-entry test students enrolled in the course each semester.
- Develop the department’s internship for credit program to let Students implement their academic knowledge to practice.
- Follow up student's performance with different supervisors in dealing with different evaluation reports.