خلاصہ

I have been working in Fashion Retail / Catalog Industry since few years now managed / responsible for all aspects of the sourcing and production for many EU and US brands in Leathers , Woven , Knits , Shoes and Home and Life style and accessories from the concept through production while driving the strategic initiatives to adhere to corporate big picture goals.nSelf Starter and Confident, Command at All CommunicationalnTools, consistently performing to high standards meeting deadlines, Decision Making, Proactive Practical Approach.

To propose/recommend and implement marketing and merchandising initiatives.
To plan budget needs and monitoring company's marketing and merchandising system.
To oversee/lead all the activites related to business development of the company.
To lead the team in sourcing new business markets, ordering, forecasting and quantities projections.
To review and evaluation of customers demands and sales trendsAnalysis of financaial perfromance, placement of products, relationship building, developing and implementing visual merchandising strategy.


Achievements & Key Activities;-

• Performance Rated: above the expected Level & Awarded best team player of the year.
• Contributed in Establishment Of Lahore & Karachi Office.
• Established Supplier base for Knits, Woven’s, leathers, Home Textiles, Shoes.
• Established Woven’s, Home & Life Style, and Shoes & Leathers Divisions.
• Introduced European Business & brands who never worked before with Pakistan.
• Developed 537styles In 2 ½ months of the office establishment.
• Managed to ship Crash Orders of USA division in Just 15days OTP (qty 15K, woven / denim).
• Introduced Re-Pair project (Recycled Denim / Knits) & PET Towels to the US & French Brands.
• Shipments KPI (Initial 88%, Re orders 95% ) On time.
• Samples KPI ( Initial 95%, Photo 91%, Revise 87%, Production, 83%) On time.
• 100% implementation of “REACH” Testing Protocol.
• Managed & Coordinate “Denim Fair” I