Crop Picture
NOTE: Do not upload any image that violates our Picture Policy. Doing so will result in the removal of the concerned image without prior notification.
خلاصہ
I graduated with an interdisciplinary BSc in Environmental Science from Forman Christian College. My degree encompassed diverse topics like water management, climate change, meterology, solid waste management, ecology, and environmental impact assessment. I have had the opportunity for working in organizations including the Urban Unit (USPMU), WWF, MullenLowe Rauf (Advertising Agency) and National Highway Authority (NHA).
Furthermore, I participated in extracurricular activities during university, including designing and launching communication campaigns, event management and arrangements of workshops for university societies; Ewing English Society and the environmental society the Earth Watch Club. My work experience has polished my skills on research, data analysis, content writing and report editing, preparing presentations and conducting photography. I also have experience in sales, marketing, graphics applications, social media management, Google Analytics, Facebook Ads management, and Google My Business.
I have a passion for sustainable development and I believe that I have the ability and required experience in PR and communications to deliver messages to target audience through the use of relevant communications mediums, such as social media and publications. I enjoy working in teams and have good communication skills which allow me to create a healthy and comfortable work environment with my team to achieve the best results.
پراجیکٹس
تجربہ
Content Writer
ERIKASTORE is an online lingerie initiative started to create awareness on the risks to health for women of ill fitted undergarments (causing breast cancer)
Worked on the mission statement and tagline for the brand to promote it as a women empowerment intervention
Managed the content writing and designing for the brand
Wrote the Exchange policy for the products
Prepared a Google form for consumers with relevant questions and introductory paragraphs
Assisted the CEO with writing tips for consumers on handling products
Field Researcher
Assisted in geocoding and conducted firm surveys in field to understand the demand of the employers and to map different locations of the applicants for the purpose of connecting them with the employers
Conducted analysis of data from surveys
Arranged a workshop for career training for females where I assessed their communication through mock interviews
Communicated with external stakeholders including employers such as Fatima Fertilizers and several public schools
Research Assistant
Research Assistant
Office of Research
Lahore University of Management Sciences
· Developed content and created designs for monthly newsletters (using MS Word, Publisher as well as Illustrator) for circulation within LUMS faculty
· Drafted monthly reports with graphical analysis of internal and external grants data
· Prepared an annual performance Scorecard report for HEC on Microsoft Word and Publisher
· Handled tasks (including correspondence with faculty) related to internal grants
· Organized University Research Council meetings and prepared the discussion points
· Published funding opportunities on the Office of Research Portal website
· Recorded data related to internal grants on Excel
Online Marketer
Responsible for marketing and social media management for Grans (online food venture) on their Facebook and Instagram pages and making sales
Arranged stalls at public events such as Haryali Market and Khaalis Food Market
Intern
Made a presentation on EIA (Environmental Impact Assessment) of Lahore, based on a detailed report given by the agency
Visited the motorway M4-06 (Pindi Bhattian-Faisalabad) to study plantations and their maintenance by NHA
Developed a presentation on the study and presented it to the NHA team highlighting the importance of maintenance of the plantations and their aesthetic value
Intern
Intern MullenLowe Rauf (Advertising Agency)
Learned how to develop concept notes and scripts for advertisements including Nestle and MilkPak
Participated in brainstorming sessions for the “Big Idea” and theme of advertisement
Learned how to apply creativity to come up with interesting and catchy slogans
Viewed the filming and gave feedback on the final advertisments
Intern
Conducted research and presented the findings on population dynamics to WWF team, to highlight the current scenario of the growing global population
Produced a documentary with a group of seven team members on the topic of solid waste management. The assignment included filming in field, interviewing local people on their perspective of waste management, editing the footage and adding content to finalize the video for presentation
Received a training on recycling and reusing material through practical assignments such as reusing old products for sustainability
Intern
Intern
The Urban Unit (Urban Sector Planning & Management Services Unit)
1.Assisted the organization in conducting a workshop on sustainable development of cities
2. Drafted reports and proposals on environmental problems, based on data provided in the office
3. Participated in a session on urban and regional development
4. Developed a presentation on “How cities can become sustainable”
5. Assisted in supporting a workshop on “Environmental Impact Assessment of Lahore”
6. Supported the Environmental Safeguard team in internal and external communications including correspondence with partners and developing content and creative presentations
