• Looking after a brand portfolio of 7 entities Bakhabar Kissan, Jazz Mosafir, Khushhal Zamindar, Fitflex, Farm to Home, Kissan SaharaTechnologies & Weather Walay.• Managing a team of creatives to execute and achieve quarterly goals.• Creative and art direction on campaigns (visual & video content).• Driving the content strategy for all brands across all digital & conventional channels.• Managing external clients and their campaigns.• Identifying and working towards growth opportunities within internal & external entities.

• Executing design for all media including print and digital.
• Executing and managing all the designs for collateral such as calendars, newsletters, outdoor artworks, etc.
• Leading the creative side of the work and reporting to management

• Providing support to the Jazz digital team on design and audio/video content for the OTT platform “Tamasha Digital”.• Creating trailers for Pakistani movies and dramas as per the brand guidelines for various digital platforms.• Creating animated pieces on a need basis to add more value to the content being rolled out.• Creative suggestions to the Jazz team in order to make the content more engaging.

Defined the target market, segmentation, and developed the communication strategy of the company for both internal and external parties.
Developed and implemented all the ATL and BTL activities as per the quarterly marketing plan.
Developed SOPs for the department.
Developed the corporate identity for tutoria.pk with the creative department.
Presenting media plans for the CEO review as per his request. Moreover, I also compiled a nationwide billboard kit for higher management.
Planned and executed all outdoor marketing activities i.e. bookshops branding kit, posters, brochures, flyers, and back-lit boards all across Pakistan. I was responsible for finalizing printers, vendors, and getting the designs/artworks, samples approved directly from the CEO.
Designed and executed tutoria.pk scratch card with the creative department which is now available nationwide at all the bookshops.
Ensured consistency in branding and communication throughout the development and execution process.
Planning, executing and monitoring monthly content calendar for digital media including static and animated posts, DVCs, and all kinds of engaging content. Also, I helped in arranging actors/talent for DVC shoots.
Prepared digital marketing strategy targeted towards the segments. I have a good understanding of Google Adwords, PPC, display ads, SMM. Developed budget recommendations for the campaign, assets/content required targeting strategy, re-direction of the user, and re-targeting strategy.
Analysis and monitoring of digital marketing campaigns through Google Analytics. Reviewing user sessions and heat maps in lucky orange with the help of the digital marketing team and forwarding suggestions for landing page changes.

• Planning, developing and executing the overall marketing strategy for Fun City, Pakistan
• Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections
• Researching and analyzing market trends, demographics and other relevant information to ensure growth and profit goals
• Focus on improving Fun City\'s image as a brand and market positioning as compared to other competitors
• Developing and executing all the corporate partnerships of Fun City with other brands such as HBL, GoLootlo, Standard Chartered Bank, Askari Commercial Bank which help in increasing sales
• Overseeing and compiling data of the company\'s promotions
• Implementing new marketing strategies to stay ahead of the competitors
• Planning and executing ATL and BTL campaigns
• Developing and maintaining the corporate identity of the brand
• Leading the team and developing high-quality content for the digital properties of Fun City, Pakistan
• Lead contributor and core member of the team that helped Fun City in winning The MENALAC Award for the \"The Best Family Entertainment Center\" in the entire Middle-East & North Africa region in 2019, putting Pakistan on the world map of Indoor Amusement Parks
• Lead contributor and a key member of the team that was responsible for Fun City\'s nomination in the top 3 finalists of the \"Top Family Entertainment Center of the World\" for the IAAPA Brass Ring Awards 2019
• Organizing all major events such as PR events, Meet and Greet events, Corporate Social Responsibility events, and outdoor events to represent Fun City as a brand
• Overseeing social media, public relations, and content marketing

• Developed and executed of all marketing and creative campaigns including print and digital design
• Planned and developed budget recommendations to achieve work goals.
• Executed all the ATL ad BTL campaigns.
• Provided leadership/motivation and conveying the vision and values of the brand to staff.
• Planned, developed and directed marketing efforts to increase the value and performance of the brand
• Developed positioning recommendations, performed market research and defined brand elements and tone
• Executed duties and assignments as directed in compliance with corporate guidelines and objectives
• Coordinated with different vendors and media buyers
• Developed stellar content for Fun City that helped the brand in winning The MENALAC Award for \"The Best Family Entertainment Center\" in 2019 becoming Pakistan\'s first ever company to have achieved such a feat in the Industry

• Design and animated telops for major brands like Ufone, Mobilink, PTCL
• Developed animated tutorials for Telenor\'s 3G campaign
• Video editing
• Story-boarding, illustrations and motion graphics
• Explainer videos for international clients

• Motion graphics
• Graphic design for print
• Video editing
• Illustrations and story-boarding