Reporting to the Sales Director, I am responsible for managing complete portfolio of Sarwana & Sohzsihm. My main responsibilities include ensuring sales volume and value share growth via developing & aligning trade initiatives, ensuring customer profitability via joint value creation and true score carding nationally and Internationally.

Core Responsibilities:
Enroll, negotiate and align contract with National and International customers for
Sarwana & Sohzsihm\'s All Brands .
- Ensure sales volume and value share growth across all categories and brands
- Design, align and execute trade initiatives to enhance sales and visibility
- Inform, train and motivate team to execute best in class operations and initiatives
- Strongly coordinate with relevant departments i.e. logistics, Finance to ensure smooth operations For National and International Operations.

As a Custodian Of 5 section including Beverages,Frozen,Dairy,Fresh and Ultra Fresh handling Business of rs 63 Million Business Monthly with average Growth of 12% monthly .
Planned and Controlled ordering to suppliers.
Ensure and Plan Maximum Assortment availability to increase the sales and Satisfy the Customer needs.
Ensure Record back end Margins of all Sections.
Lowest Rate Of Damage and Expiry in the History of Section All section.
Handling 43 Members Team including 2 Supervisors .
Got 1st Position 3 times in Hygiene and SOP\'s in Operations nationally.
Got 2nd Position in Annual Sales Competition .It was the First time that OPSS/Bev got position in the History of Hyperstar dolmen Store.

Managing business portfolio of Himalaya Cosmetics products. Job responsibilities include:
 Achieving targets; business wise, SKU wise and route wise, through a team of sales
representatives
 Developing business by enhancing penetration within the area and at point of sale. Ensuring
maximum coverage and productivity. Efficiently tracking drop size to grow business
 Tracking growth trend of all businesses and routes and ensuring positive growth trend
 Responsible for achieving primary and secondary targets.
 Managing sales team, motivating and energizing sales force and leading from the front in order to
deliver results in all conditions.
 Visiting market and ensuring distribution and coverage. Maintaining good relationship with
customers. Timely handling customers’ objections.
 Ensuring Best in Class Execution of Display and Merchandising standards at point of sale.
Achieving company’s objectives of Distribution, Pricing, Shelving and Merchandising
 Ensuring numeric and weighted distribution objectives.
 Formulation of monthly and quarterly sales forecast for Karachi-2 zone
 Effectively implementing various trade initiatives and plans on brand and ensuring
customer engagement plans are effectively executed.
 Achieved “Green Block Builder ” title continuously for two Quaters in Q4 & Q1 of FY 13-14

Prepares sales forecasts and collects and analyzes data to evaluate current sales goals. Researches and evaluates current economic conditions that may affect the organization\'s ability to sell its products or services in the marketplace. Assists in the development of sales quotas and forecasts for the sales team. Recommends changes to current sales techniques, procedures or promotional efforts based on market research and new trends. Expertise in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on limited experience and judgment to plan and accomplish goals. Performs a variety of tasks. Works under general supervision. Typically reports to a manager.