Oversee the operations functions of the hotel, as per the Organizational chart.
Hold regular briefings and meetings with all head of departments.
Ensure full compliance to Hotel operating controls, SOP, policies, procedures and service standards.
Lead all key property issues including capital projects, customer service and refurbishment.
Handling complaints, and oversee the service recovery procedures.
Responsible for the preparation, presentation and subsequent achievement of the hotel\'s annual Operating Budget, Marketing & Sales Plan and Capital Budget.
Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded.
Ensure all decisions are made in the best interest of the hotels and management.
Deliver hotel budget goals and long term strategic goals for the property.
Developing improvement actions, carry out costs savings.
A strong understanding of P&L statements and the ability to react with impactful strategies
Closely monitor the hotel\'s business reports on a daily basis and take decisions accordingly.
Ensure that monthly financial outlooks for Rooms, Food & Beverage, Admin & General, on target and accurate.
Maximizing room yield and hotel\'s revenue through innovative sales practices and yield management programs.
Prepare a monthly financial reporting for the owners and stake holders.
Draw up plans and budget (revenues, costs, etc.) for the owners.
Helping in the procurement of operating supplies and equipment, and contracting with third-party vendors for essential equipments and services.
Act as a final decision maker in hiring a key staffs.
Coordination with HOD\'s for the execution of all activities and functions.
Overseeing and managing all departments and working closely with department heads on a daily basis.
Manage and develop the Hotel Executive team to ensure career progression and development.
Be accountable for responsibilities of department heads and take ownership of all guest complaints.
Provide effective leadership to hotel team members.
Lead in all aspects of business planning.
Respond to audits to ensure continual improvement is achieved.
Corporate client handling and take part in new client acquisition along with the sales team whenever required.
Assisting in residential sales as and when required and development with strong sales prospects.
Responsible for safeguarding the quality of operations both (internal & external audits).

• Overall in-charge of the operations & sales.
• Focusing on the corporate clients to use the new set-up available in the market.
• Keeping regular contacts with all corporate clients.

• Targeting corporate clients producing more business for competitors.
• Focusing more on the corporate clients who are non-producers and can produce more revenue.
• Keeping regular contacts with all corporate clients, including the top producers.
• Organizing PR activity & Coordinating and ensuring the efficient operation of Food & Beverage functions, guest stays to ensure revenue maximization and customer satisfaction.
• Maintaining close contact with guests and market to earn goodwill and recommending modification of product, services and amenities based on analysis of feedback.
• Preparation of Sales and Marketing Plan and Sales Budget.
• Assisting in Food & Beverage promotion and special promotional activity.
• Planning and coordinating activities of major events & food festivals promotions, maintaining contacts with representatives of Government, travel, trade, business and social groups to solicit business for the Hotel.
• Follow-up on business leads. Coordinating with main departments likes Front Office and Banquet regarding functions / events taking place within the hotel.
• Plans and directs sales force activities to maximize profit from all segments of the market.
• Direct the management staff in meeting sales objectives and goals.
• Overseeing activities related to sales. Primary goal is to make sure guests are satisfied and help solicit new or continuing business for the organization.
• Ensuring that the facility meets revenue goals in areas such as food, room rentals, and beverages; this typically includes overseeing not just guest rooms, but a banquet or rentable meeting space as well.
• Interacts with customers such as preparing information, receiving and responding to correspondence, and attending meetings before an event.
• Versatile to perform a variety of duties as needed; to supervise; works with the front-end staff of a hote

• Responsible for selling 15 properties all across the country.
• Responsible to increase the Room & Food & Beverage sales for Group Hotels through regular sales calls.
• Responsible for revenue achievement against Targets.

• Responsible for the outstanding financial results.
• Responsible to increase the Room & Food & Beverage sales for Avari Group Hotels through regular sales calls.
• Prepare annual sales & marketing revenue budget of the AvariXpress, Islamabad.
• Responsible for monitoring and optimizing revenue achievement against Targets.
• Supervise sales activities of sales team to ensure that they meet the goals of the marketing plan; managing a team of 04 Sales & 01 Reservation personnel.
• Generate Business for the Group Hotels in Karachi, Lahore and Dubai.
• Responsible for sales team performance.
• Responsible for allocation of the companies among sales team to develop liaison with them and generate business.

• Prepare annual sales & marketing revenue budget of the hotel.
• Responsible for monitoring and optimizing revenue achievement against budgets.
• Responsible to increase room, food & beverage sales through regular sales calls.
• Supervise sales activities of sales team to ensure that they meet the goals of the marketing plan; managing a team of 06 Sales & 05 Reservation personnel.
• Plan sales trips to major markets like Karachi, Lahore and coordinate with Director of Sales on new potential market areas that should be covered.
• Analyze marketing changes and implement programs with the sales department to meet these changes (i.e. changes in FIT business. Client combining business travel with leisure travel)
• Develop and execute innovative sales & marketing techniques.
• Analyze and monitor training needs of staff.
• Responsible for the outstanding financial results.
• Responsible for sales team performance and achievement and implementation of standard operational procedures (SOP).
• Allocate the companies among sales team to develop liaison with them and generate business.

• Maintain a close report with key individuals representing major marketing segments.
• Supervise sales activities of sales manager to ensure that they meet the goals of the marketing plan.
• Analyze and monitor training needs of the sales team.
• Responsible for sales team performance and achievement and implementation of standard operational procedures (SOP).
• Prepare annual sales & marketing revenue & expense budget of the hotel.
• Responsible for monitoring and optimizing revenue achievement against budgets.

• Handling of onward, incoming room & banquet reservations.
• Preparation of business proposals.
• Targeting corporate clients producing more business for competitors.
• Focusing more on the corporate clients who are non-producers and can produce more revenue.
• Keeping regular contacts with all corporate clients, including the top producers.
• Organizing PR activity & Coordinating and ensuring the efficient operation of Food & Beverage functions, guest stays to ensure revenue maximization and customer satisfaction.
• Maintaining close contact with guests and market to earn goodwill and recommending modification of product, services and amenities based on analysis of feedback.
• Assisting in the development and preparation of Sales and Marketing Plan and Sales Budget.
• Assisting in Food & Beverage promotion and special promotional activity.
• Planning and coordinating activities of major events & food festivals promotions, maintaining contacts with representatives of Government, travel, trade, business and social groups to solicit business for the Hotel.
• Follow-up on business leads. Coordinating with main departments likes Front Office and Banquet regarding functions / events taking place within the hotel. Liaising with Director Sales in office management matters.

ISLAMABAD SERENA HOTEL
SENIOR SALES MANAGER (AUGUST, 2006 – SEPTEMBER, 2006)
SALES MANAGER (AUGUST, 2005 – AUGUST, 2006)
ASSISTANT SALES MANAGER (MAY, 2002 – JULY, 2005)
Responsibilities:-
• Achieve agreed sales targets through effective market penetration and customer contact.
• Recommends alternative Sales strategies incorporating trend, data analysis to ensure targets are met.
• Co-ordinates and ensures the efficient operation of functions, guest stays to ensure customer satisfaction.
• Maintains close contact with market and to earn goodwill and recommends modification of product, services, based on analysis of feedback.
• Assist in the development and preparation of the Sales and Marketing Plan and Sales Budget.

SERENA HOTELS, PAKISTAN
SALES COORDINATOR (JANUARY 03, 2001 – MAY 01, 2002)
Major Functions :-
Administers the company’s Reservation office at Rawalpindi; assists corporate marketing team in orderly operation of the sales office.
Responsibilities :-
• Receives customer queries and disseminates information to customers regarding the Serena properties.
• Conducts reservation of rooms at Serena properties for customers according to the policy and procedures laid down from time to time.
• To assists Director Sales in maintaining records filing system.
• Maintains inventory and ensures supply of all promotional and printed material that may be required from time to time.