خلاصہ

Client-centered senior level Sales Executive with more than 16 years of experience driving revenue growth, account management, and retail product development in fast paced environment.


I am a seasoned, ambitious executive with over 16+ year’s record of achievement in developing and directing strategic sales, business development initiatives in ever-changing, dynamic environments with deep geographical knowledge of Sindh, Baluchistan & South Punjab. Proven success in creating strategic sales plans, developing prospects, growing key accounts, increasing revenue and profits, and implementing positive change. Expertise in establishing, building, and solidifying long-term relationships and top-performing teams, leading and motivating staff, prospecting, closing sales, and implementing financial strategies. Qualified with full FMCG category management solid experience with budget responsibility to Rs.15 million sales promotions, field marketing and POS development.


I am a result-focused professional, who can tackle challenges of product development and channel management success with an entrepreneurial spirit. Demonstrated ability to determine business strengths and weaknesses and to develop action plans resulting in quantifiable improvements to both P&L and service quality.


My key skills include Retail Sales & Marketing Management • Territory Growth Management • New Product Launch • Strategic Market Positioning • Budget Administration / P&L Management • Recruiting & Staffing Initiatives •                Sales Channels Development • Staff Development Programs • Steam Leadership, Coaching and Mentoring • Entrepreneurial Attitude • Leadership


My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such I would welcome a discussion regarding opportunities with your organization that fit my background.

تجربہ

کمپنی کا لوگو
Unit Manager
Haleeb Foods Pvt Limited
فروری ۲۰۲۱ - موجودہ | Sukkur, Pakistan

·          Performed duties as a strategic overlay to lead the team of 3 BDO and 2 SR’s; control average 4500 LPD (Approx. Rs.15 million) business turnover. Strongly follow up & monitor the all-team member’s performance.
·          Partnered with 42 Distributor Towns via having Sole Setup at Sukkur; achieved and surpassed monthly targets and increased overall company volume with 200%. Engaged Key Accounts to drive business volume development.
·          Served as a resource in all efforts to initiate and manage city operations with direct reporting and effectively crossed 1.2million sales by following KPI’s, also drove business to expend coverage of urban and semi-urban towns.

کمپنی کا لوگو
Area Sales Manager
Pacific Oil Mills Pvt Limited
مئی ۲۰۱۹ - فروری ۲۰۲۱ | Sukkur, Pakistan

·          Played a major role in the success of the business by leading team of 3 field manager and 6 TSE with 13 SR’s
·          Led average 550 Tons volume (Approx. Rs.120Million) business turnover while working with 72 distributor towns, exceeded monthly target and set goals for assigned area by developing teams and surpassing set objectives.
·          Increased business opportunities through various routes to market in major towns; ensured appropriate engagement to drive wholesales for business volume expansion, also monitored all team members performance.
 

کمپنی کا لوگو
Area Sales Manager
Premier Group of Companies (Shield Business)
دسمبر ۲۰۱۸ - مئی ۲۰۱۹ | Sukkur, Pakistan

·          Directed team consist of 4-TSE’s & 8-SR’s; optimized sales of company’s products; successfully and timely achieved targets and goals set for area while ensuring KPI’s implementation.
·          Established, maintained, and expanded customer base; designed sales strategies and set targets through coordination with business partners; controlled team’s performance and motivated them to reach targets.
·          Gathered and compiled customer feedback and market research reports to keep abreast with competitors’ activities; also reported to senior manager and concern support function departments.
 

کمپنی کا لوگو
Sr. Area Sales Manager
Gul Bottlers Pvt Limited, (Pakola Drinks)
فروری ۲۰۱۵ - نومبر ۲۰۱۸ | Sukkur, Pakistan

·          Utilized a diplomatic leadership style as a foundation for directing sales operations, leading team of 6-TDM & 8-SR’s in three Direct Operated towns resulting in successful achievement of KPIs.
·          Conceptualized and initiated aggressive internal growth plan projected to increase business with 43% in my working tenure and expand distributor network throughout my assigned designated area.
·          Trained and managed existing sales team to drive revenue growth, while developing distribution network for sales.
 

کمپنی کا لوگو
Territory Sales Executive
Philip Morris Pakistan
دسمبر ۲۰۱۲ - جنوری ۲۰۱۵ | Rahimyar Khan, Pakistan

·          Built and grew business within the territory using a variety of sales techniques; identified and targeted potential customers and assessed opportunities for sales; also promoted KA program in Rahimyar Khan Territory.
·          Ensured timely products delivery to customers by leading Team of 2 Supervisor’s with 12 Sales Representatives; planned and managed BTL activities in order to develop brand image and its pull towards consumer
·          Strategically positioned to achieve Primary & Secondary Targets; developed and executed effective distribution network in order to maximize brand availability with best visibility and coverage.
·          Effective utilization of POSM to High Visibility Points. Timely prepare reports on Competition in Market Activities.

کمپنی کا لوگو
Territory Sales Executive
IFFCO Pakistan (Pvt) Limited
نومبر ۲۰۱۱ - نومبر ۲۰۱۲ | Quetta, Pakistan

·          Introduced strategic and tactical action plans to execute distribution network in various towns of Baluchistan.
·          Executed all operations with key focus on sales call to traders, planning and developing infrastructure of distributors, handling distributor’s sales force and market surveys to achieve monthly target objectives.

کمپنی کا لوگو
Sales Supervisor
Dalda Foods (Pvt.) Ltd
مارچ ۲۰۰۹ - اکتوبر ۲۰۱۱ | Sukkur, Pakistan

·          Focused on Secondary Sales of company brands on different towns of sukkur area includes, Sukkur, Ghotki, Khairpur, Kashmore & Jacobabad by providing quality support services to trade and build relationships with them.

کمپنی کا لوگو
Distributor Sales Representative
IFFCO Pakistan (Pvt) Limited, Unilever Pvt Ltd, Reckitt Benckiser Pvt Ltd,
اگست ۲۰۰۳ - اگست ۲۰۰۸ | Sukkur, Pakistan

• Focus On Secondary Targets.
• Launch New Products.
• Build Relation with Trade

تعلیم

Dadabhoy Institute of Higher Education
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, Masters in Arts‎
Marketing
CGPA 3.2/4
2015
Shah Abdul Latif University
بیچلرز, , Graduation‎
Bsc Pass
درجہ B+
2011

پیشہ ورانہ مہارتیں

متوسط British Accents
متوسط Bulk Sales
متوسط Commission Structures
ماہر Distributors
ابتدائی Hotel F&B
ماہر Knowledge of FMCG
ماہر Retailers
ماہر Rural Markets Knowledge
متوسط Sales Abilities
ماہر Team Motivation
ماہر Territory Management
ماہر مبيعات القناة

زبانیں

متوسط انگریزی
متوسط پنجابی
ماہر اردو
ماہر سندھی