Achievements

خلاصہ

Data-driven Marketing and Business Operations Professional with a broad set of skills applicable across private and public sector, having a progressive 9-year experience in Digital Marketing, Data Analysis & Reporting, Business Development Operations, Premier Banking Sales and Complaint Management. Can deal with Public Sector MNCs, FMCGs, Telcos, E-businesses and financial institutions while performing well in high-pressure & competitive environments.

پراجیکٹس

Automation of data of Personal Loan Service Ladder

تجربہ

کمپنی کا لوگو
Marketing Campaigns Manager
Adpedia CA, USA | Zentek Systems LHR, PK
فروری ۲۰۲۲ - موجودہ | Lahore, Pakistan

Key Skills: DV360 and Trade Desk| Media Buying| Data Analysis| Campaigns Management| ATL & BTL| Performance Marketing| Campaigns Trafficking| Jira| Salesforce| Team Management| Account Management| Billing| Campaigns Audit|Managing end-to-end Digital Marketing ATL and BTL campaigns, from coordination, planning, troubleshooting, trafficking, strategizing, Performance Optimization, and successfully delivering on Budget and KPI Goals. Have successfully delivered and achieved Marketing goals, especially ROAS, for campaigns over a $3.5 Million USD, for US & MX clienteles, like United Airlines, Kalahari Resorts, Visit Tampa Bay, Excellence Resorts, Fairmont Hotels, Florida State’s Tourism Office and many more, including a few blogs website.Have various Brands enhance their Marketing Funnels. Moreover, guided US-based clients on their website’s landing pages and making their Sales Funnel more robust.Continuously looking out for development of segment strategies to maximize revenue generationResearching keywords on Google Keyword Planner tool to implementing to increase campaign performancePerforming A/B testing to enhance email performance, considering audience, timing, and subject lines.Coordinating with US-based Account Managers, delivering timely reporting on Campaign KPIs as per client requirements. Moreover, identifying gaps, if any, in the media plan and propose solutions based on the historic performance data of the campaigns.Assisted clients in developing effective media plans for additional marketing budgets, through rigorous data analysis.Maintained communication through tools like Jira for campaign onboarding and updates, as well as managing escalations in Salesforce regarding audience segments and campaigns, coordinating with the tech support team.Liaison with Finance and billing to smoothly carry out the End of month’s billing process

کمپنی کا لوگو
Section Officer (In-charge), BS-17 | Gr.2, Business Development - Retail
Sui Northern Gas Pipelines Limited. (SNGPL)
دسمبر ۲۰۱۹ - فروری ۲۰۲۲ | Lahore, Pakistan

Managed Business Development field and office operations, and performance, at Regional and sub-office level while identifying and implementing improvements in current processAssigned territory wise sales program to field staff and achieved yearly targets for Sales & Demand Notices to install Sui Gas Connections, also, ensuring that targets from all channels are being met, while building effective working relationship with VVIPs, Army Leadership, MNAs, MPAs and other stakeholdersActively developed, gas infrastructure in Rural Areas, according to the Development Goals, provided by GovernmentManaged day-to-day activities of Customer services teams, at the Main Regional and sub-offices to ensure progress toward the goals and objectives of operational plans, while also, ensuring their compliance with all policy manuals, and other policy guidance as put in effect by the OrganizationEffectively represented the Organization on hearings with regulatory bodies, OGRA, Wafaqi Mohtasib, Courts of law and law enforcement agencies to resolve complaints; Furthermore, dealt & Resolved Prime Minister Portal complaints and queries. Accountable for measuring and providing quality and on-time reporting on assigned area results while ensuring that target received from every channel is being attended.Ensured that team has a clear understanding of what performance results and behaviors are expected from them, and at the same time checking if any staff needs training on the new or existing operations Supervise and Monitor Bank Guarantees as they are being received and send the expiring ones to banks for encashment. Respond to audit and compliance reports in a timely manner. Follow up on findings and implement-accepted recommendations.Ensured that SOPs are followed and compliance of operations with defined control structure while also identifying, rectifying operational Gap or/in Oracle\\\'s CRM

کمپنی کا لوگو
Senior Analyst / Officer (Range 3)
Bank Alfalah Limited
دسمبر ۲۰۱۴ - دسمبر ۲۰۱۹ | Lahore, Pakistan

To ensure excellence in Customer Experience.
Responsible for Retail Banking & Consumer Products, including Conventional (Credit Card, Personal Loan, Auto Finance, Debit Card) and Islamic (Car Ijarah).Utilize data analysis processes to conduct comprehensive assessments of key performance indicators (KPIs) pertaining to Consumer Banking products, specifically Credit Cards, Personal Loans, and Auto Finance. This evaluation encompasses a holistic view of the entire process, including end-to-end loan origination, credit analysis, product policies, and final disbursement. The insights derived from data analysis lead to the formulation of recommendations for enhancing the product experience, which are then visually represented through Service Ladders.Conduct User Acceptance Testing (UAT) for newly launched systems and provide feedback. Hold meetings with Business heads and Managers to finalize, validate, and implement recommended improvements.Support management and business in developing customer-centric policies and procedures, while ensuring compliance with regulatory requirements.Ensure all relevant information is readily available and communicated to management through weekly and monthly reports.Analyze and provide recommendations for optimizing existing procedures.Proactively address and resolve customer complaints and branch grievances to maintain high service levels.Perform Mystery Shopping at designated branches and consumer centers to assess service quality.Provide guidance to front-line staff on enhancing and adhering to customer experience processes to ensure exceptional service quality.Continuously explore and implement better methods for information analysis.Execute and implement Service Quality plans at assigned branches and consumer centers, following established policies and priorities.Assist the manager with other assigned tasks

کمپنی کا لوگو
Customer Services Officer
Barclays Bank
اپریل ۲۰۱۴ - ستمبر ۲۰۱۴ | Lahore, Pakistan

 Greet customers warmly and Handle customer issues, resolution and communicate escalated issues by phone or meeting.
 Provide professional and excellent level of customer service with existing and new customers. Handle customer communication (phone and email) in order to analyze and resolve client issues.
 Identifying, acquiring, developing and maintaining customer relationships
 Interact firsthand with both satisfied and dissatisfied customers
 Document customer complaints and how they were resolved for future reference.
 Create customer satisfaction surveys and programs to enhance customer feedback
 Organizing customer feedback to create a working solution to recurring issues.
 Answering product related questions from customers.
 Keeping in touch with customers through personal visits, telephone calls and correspondence.
 Work with customer service manager to ensure proper customer service is being delivered.
 Representing the company at various Exhibitions & Conventions.
 Perform 100% compliance on SOPs, Procedures & Policies.
 Work collaboratively and liaise with different departments to ensure efforts to maintain customer request/satisfaction
 Any other tasks assigned by the line manager.
 Ensure to fulfill monthly targets.
 Prepare and share reports with the line manager.

کمپنی کا لوگو
Digital Marketing Internee
Real Web Idea
اپریل ۲۰۱۳ - دسمبر ۲۰۱۳ | Lahore, Pakistan

Analyze and Report.
writing articles for customers and posting them on relevant blogs, forums and websites.
Analyzing search results via web analytics and other specialist software.
Conduct keyword research & then evaluation of keywords. carrying out competitor research.
Managing backlinks Assist in managing Social Media Pages & YouTube Marketing.
Track important SEO key points including organic traffic, conversion rates, and time spent on page
Assist in managing Social Media Pages & YouTube Marketing.

کمپنی کا لوگو
Digital Marketing Internee
Information Process Solutions
فروری ۲۰۱۳ - دسمبر ۲۰۱۳ | Lahore, Pakistan

-  Implement Digital Marketing activites/plan with assistance of project manager/stakeholders.
-  Manage the On-page SEO that included Content writing, content marketing
-  Ensure presence and understanding of daily shift start and ending sessions

کمپنی کا لوگو
Intern
ستمبر ۲۰۱۳ - نومبر ۲۰۱۳ | Lahore, Pakistan

کمپنی کا لوگو
Back office sales Trainee
Unisys Pvt. Ltd.
مئی ۲۰۱۳ - جون ۲۰۱۳ | Lahore, Pakistan

Support sales manager in day to day sales activities

Help implement projects on site

All assigned admin related tasks

کمپنی کا لوگو
Intern
(0000) MCB Bank Limited
اکتوبر ۲۰۱۲ - دسمبر ۲۰۱۲ | Lahore, Pakistan

کمپنی کا لوگو
Markering Campaigns Manager
Zentek Systems

تعلیم

Lahore School of Economics
ماسٹرز, , MBA‎
Marketing and Financial Management
CGPA 3.5/4
2022
Lahore School of Economics
بیچلرز, بیچلرز ان بزنس ایڈمنسٹریشن, B.A and BBA‎
Accounting, Marketing, Media Studies
2013

پیشہ ورانہ مہارتیں

ماہر Book Keeping
ماہر Performance Marketing
متوسط Project Management & Internet Marketing
ابتدائی 360 Degree Marketing
ماہر able to work in teams
متوسط Account Marketing
ماہر Accounts Administration
ماہر Accounts Administration
متوسط Active Directory
ماہر Adaptability
ماہر Admin Analysis
ماہر Adobe Premier Pro
ابتدائی Advertising Management
ماہر Advertising Strategies
متوسط Aesthetic Procedures Knowledge
ابتدائی Alliance Management
متوسط Amin Management
ماہر Analysis of Information
ماہر Analytical Skills
ماہر Analytics
ماہر Answering Inquiries
متوسط Area Knowledge
ماہر Article Creation
متوسط Article Posting
متوسط ATL
ابتدائی ATL & BTL
ماہر Auditing
متوسط  Lead Generation
متوسط B2B Business Development
ابتدائی B2B Manager
متوسط B2B Marketing
متوسط B2B Marketing Strategies
متوسط Banner Creation
متوسط Benefits Negotiation
ماہر BI Tool
ماہر Bilingual Communication Skills
متوسط Blog Posting
متوسط Branch Support.
ماہر Brand Advertising
متوسط Brand Awareness
ماہر Brand Development Strategies
ماہر Brand Management
ابتدائی Brand Performance Management
ماہر Branding Ideas
ماہر Branding Plans
متوسط Branding Skills
ماہر Brands Awarness
متوسط British Accent
ماہر BTL Activations
متوسط Budget Forecasts

زبانیں

ابتدائی ہسپانوی
ماہر پنجابی
ماہر اردو
ماہر انگریزی

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