خلاصہ

Social Media Community Manager with 3+ years in the digital marketing space. Worked with multinational clients’ like P&G, grew following 300.24% on their B2C accounts. My expertise extends to influencer collaborations and community building.
Masterfully created data-driven reports, showcasing my prowess to measurable results, increasing the average monthly reach and boosting engagement to max 20.87%.

پراجیکٹس

Forced Marriage

تجربہ

کمپنی کا لوگو
Social Media Expert
April & June
اکتوبر ۲۰۲۱ - جنوری ۲۰۲۲ | Lahore, Pakistan

− Managed Twitter accounts for Crypto influencers, achieving 65% organic follower growth within 2 months.

− Create trendy and informative Tweets, schedule and publish via TweetDeck.

− Analyses of Twitter campaigns, offering valuable insights to refine future strategies.

− Stay current with the news and trends within the Crypto market, Metaverse, and NFT space.

کمپنی کا لوگو
Social Media Community Manager
The Mob Advertising
جون ۲۰۱۹ - دسمبر ۲۰۲۰ | Dubai, United Arab Emirates

− Oversee social media accounts for P&G brands
− (Pampers Arabia, Pure Love Arabia, Olay Arabia, Gillette Arabia).
Content Strategy and Planning.

− Create and manage the content calendars specific to each Gulf market, scheduling via Later & ensuring posting in proper Arabic.

− Grew Pamper\'s followers from 8.8K to 35.3K. Managed client\'s pages and ad accounts via Meta Business Manager optimizing paid and organic multi-channel campaigns.

− Coordinated with cross-functional teams, and worked with the art director, and graphic designers to create platform-specific content including high-quality videos, Gifs, interactive images, and key visuals.

− Preparing presentations, evaluating the latest trends, and competitor activity for recommendations.

Influencer Partnerships
− Collaborate with macro & micro-influencers for upcoming campaigns.

− Participate in events organization and collaborate with key influencers, take interviews, and cover live stories to
engage our target audience and boost brand awareness.
Community Engagement and Management.

− Developing the brand’s digital community by reposting user-generated content (UGC), running contests, and encouraging them to participate through a call to action (CTA).

− Responding to customer inquiries promptly, deploying social listening to watch positive/negative comments via Sprinklr, resolving conflicts, and taking users’ feedback by conducting short surveys.

Analytics and KPI metrics
− Preparing daily, monthly and annual data-driven analytical reports to track the key performance indicators (KPI) including follower growth, traffic, reach, and engagement rate with effective benchmarks for clients showing results (ROI).

− Suggest the best practices, employ the relevant hashtags, search terms and keywords to leverage SEO.

تعلیم

Birmingham City University (UK)
ماسٹرز, ماسٹرز ان آرٹس, ‎
Multiplatform And Mobile Journalism
2018

پیشہ ورانہ مہارتیں

ابتدائی Adobe Audition
ابتدائی Adobe Photoshop
متوسط Adobe Premiere Pro
ابتدائی Adstream
متوسط Buffer
متوسط Camera kit
متوسط Canva Command
متوسط Facebook Insights
ابتدائی Google Analytics
ابتدائی Hootsuite
ماہر later
متوسط Mailchimp
ماہر ommunications Skills
متوسط sprinklr
متوسط Youtube Analytics

زبانیں

ماہر انگریزی
ابتدائی عربی
ابتدائی فرانسیسی
ماہر اردو

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