خلاصہ

An Innovative, self-reliant, and result-oriented individual with the ability to solve problems with out of the box ideas. I am the person of observation and inferences which results in executional excellence 



Career Preferences: Sales management, Key account management, Trade marketing, Marketing strategy and planning.


تجربہ

کمپنی کا لوگو
Assistant Manager (Trade Marketing & Local Modern Trade)
Innovative Biscuits (Pvt.) Ltd
مارچ ۲۰۲۳ - موجودہ | Lakimarwat, Pakistan

-Planning, budgeting and execution of target marketing budgets as per cycle plans- Planning, budgeting and analysis of merchandising portfolio (IMT, LMT & GT)- Regular price analysis of Innovative products in comparison of competition products- Brand activations, Product Availability and Visibility through trade marketing tools- Managing and monitoring the performance of all outlets & merchandising officers (MOs)- In store activities in IMT / LMTs (BTL and Free tasting trials)- On Job Training of OBs/merchandising teams nationally- Vendor management and Execution of Trade tools (Gondolas, Brandings & Counter tops)- Channel development for Innovative products (Biscuits, Wafers, & Premium categories)- Retail audit on Innovative products range and retail display outlets- OOH monitoring and reporting

کمپنی کا لوگو
Area Trade Marketing Manager
Samsons Group of Companies
اکتوبر ۲۰۲۱ - موجودہ | Lahore, Pakistan

- Responsible for managing the company\'s 1800 highest volume outlets (Trade King outlets)
- Responsible for field work exercises and monitoring in-field work of merchandisers, merchandiser supervisors & DSRs on a monthly basis in order to ensure all Trade Program modalities are being excellently executed
- To ensure maximum visibility & availability of brands and POS materials in both key accounts and general trade to ensure growth
- Accountable for on job trainings and monitoring of my merchandising and DSR team to ensure quality execution of in-market activities, while adhering to company policies and strategies
- Analyzing data derived from sales activities, automation reports, merchandising activities and consumer engagement activities to provide insights in the form of a weekly Market Intelligence Report to the region and the Head Office
- Overlooking the overall maintenance process for retail outlets by effectively utilizing the allotted budget, thereby ensuring strong relationship management with retail partners 

کمپنی کا لوگو
Area Sales Manager
Adamjee Plastics
جنوری ۲۰۱۸ - ستمبر ۲۰۲۱ | Lahore, Pakistan

1. Responsible for all sales KPI\'s (growth, productivity targets, channel wise visibility, achievement of brand-wise growth, numeric targets and exploring untapped markets under dealer expansion plan)
2. To monitor sales team performance, analyzing sales data, periodical forecasting and reporting to zonal heads
3. Involved in the execution of the marketing/promotional, branding schemes at the POP/Outlets as per the annual marketing plan
4. To manage, train and motivate existing sales team to drive revenue growth
5. To develop and share Market Intelligence reports to analyze competitor activities

کمپنی کا لوگو
Merchandiser Specialist
The Wizards (Philip Morris International)
فروری ۲۰۱٦ - جنوری ۲۰۱۷ | Lahore, Pakistan

Responsibilities:
1. Responsible for successful implementation of Regional Trade Marketing in line with the National Strategy via automation.
2. Responsible for implementation and maintenance of PMPKL branding strategies (availability, visibility and POGs) for enhancing brand presence in market, boosting sales and consumer engagement
3. Monitoring the performance of Merchandising staff on Automation in all the regions and train them accordingly
4. Coordination between three zones to run trade marketing automation activities smoothly and efficiently
5. To develop and implement KPIs for all merchandising staff on automation
6. To develop and implement Performance Management System for merchandising staff on automation

کمپنی کا لوگو
Assistant Manager (Trade Marketing)
The Wizards (Philip Morris International)
اپریل ۲۰۱۴ - جنوری ۲۰۱٦ | Gujranwala, Pakistan

کمپنی کا لوگو
Marketing Strategist
HizzMedia Pvt. limited
فروری ۲۰۱۳ - اپریل ۲۰۱۴ | Lahore, Pakistan

تعلیم

University of Engineering & Technology
ماسٹرز, ماسٹرز ان بزنس ایڈمنسٹریشن, MBA‎
Marketing (Brand Management, Consumer Behavior)
2015
Government College University
بیچلرز, بیچلرز ان سائنس, B.Sc (Hons)‎
Bio Chemistry and Biotechnology, Biomedical, Industrial Management
فی صد 75%
2012
Government College University
انٹرمیڈیٹ / اے لیول, , F.Sc Pre-Medical‎
فی صد 80%
2007
Garrison Boys High School
میٹرک / او لیول, , Matric in Science‎
فی صد 90%
2005

پیشہ ورانہ مہارتیں

ماہر Account Sales Strategies
ماہر Accounts Administration
ماہر Aesthetic Procedures Knowledge
ماہر After Sales
متوسط Aftersales Skills
متوسط Brand Activation
ماہر Brand Development Strategies
ماہر Brand Management
ماہر Branding Ideas
متوسط Bulk Sales
ماہر Business Development Process
ماہر Business Performance Management
ماہر Campaign Building
ماہر Campaign Concepts
متوسط Campaign Management
متوسط Campaign Performance Analysis
متوسط Campaign Strategies
ماہر Client Resolution
ابتدائی Client Services Orientation
ماہر Content Management
ابتدائی Cost Control
متوسط Creativity
ماہر Database Management 
متوسط Deposit Mobilization
متوسط Direct ales
متوسط Distribution Analysis
متوسط Distribution Logistics
ماہر End to End Sales
ماہر Event Marketing Strategies
ماہر Fluency in Bengali
متوسط Forecasting
ماہر Front Desk Tasks
متوسط Hiring Team Building
ماہر Key Account Management
ابتدائی Knowledge Of Freight and Logistics Market
متوسط Lead in
متوسط Logistics
ماہر Marketing Skills
ماہر Negotiation Skills
ماہر Negotiator
متوسط Planning Budgeting
ماہر Proactive
ماہر Record keeping
ماہر Relation Management
ماہر Relations Management
ماہر Relationship Management
ماہر Results Driven
ابتدائی Retailers
ابتدائی Rural Markets Knowledge
متوسط Sales / Functions

زبانیں

ابتدائی چینی
ماہر پنجابی
ماہر اردو
ماہر انگریزی