As a communication professional, I specialize in developing and implementing effective communication strategies to enhance brand reputation, engage stakeholders, and drive organizational growth. With extensive experience in creating compelling messaging and content across various channels, including social media, digital platforms, and traditional media outlets, I am well-versed in crafting and delivering impactful communication campaigns that resonate with diverse audiences. My expertise in stakeholder management, crisis communication, and media relations enables me to effectively manage communication risks and opportunities, ensuring the organization maintains a positive image and achieves its strategic objectives.
1. Writing, Editing, Content creation, publications, Press releases, Annual Reports.
2. Responding to media inquiries, arranging interviews & acting as a spokesperson.
3. Establishing and maintaining effective relationships with journalists.
4. Seeking opportunities to enhance the reputation of the organization.
5. Maintaining records of media coverage and collate analytics and metrics.
6. Developed and implementing an effective communications strategy.
7. Monitoring Social Media platforms of the organization.
8. Database Management.
9. Training
10 .Website Management.
1 . Responsible for building partnerships and linkages with stakeholders.
2 . Organized training sessions for job seekers on professional development and work ethics.
3 . Liaisoned with implementing partners for training sessions and progress reports.
4 . Database Management of Employees and Employers.
5 . Reporting on a weekly and monthly basis about the activities and progress reports.
6. Worked as a focal person for the employment initiative program.
7 . Social Media Management
1. Facilitated the Arts team for coordination with stakeholders and donor agencies.
2. Supported team in WOW Hunza Think-In event organized by the British Council.
3. Supported British Council Arts team in WOW Karachi Think- In event.
4. Assisted team in preparation of social media strategy for British Council events.
5. Supported the Arts team in Monitoring and Evaluation.
6. Created content for Arts events and activities for the British Council monthly Internal newsletter.
7. Facilitated Arts team in administration and logistics arrangements.
8. Contributed to British Council organization relationship matrix list.
1 . Provided support and assistance to the MarComms team.
2 . Created/edited communication/media/social content plans for projects and activities.
3 . Liaison and following up with designers on British Council projects.
4 . Prepared monthly Internal and External Newsletters for British Council Pakistan.
5. Content creation for the British High Commission monthly newsletter.
6. Monitored the official social media channels including (Facebook, Twitter, Instagram & YouTube).
7. Content creation and website management of British council website.
1 . Facilitated venue staff for different exam sessions in Karachi.
2. Assisted the venue staff team for initiation of different exams related tasks.
3. Prepared the venue staff payroll.
4. Duty scheduling of venue Staff for the different examination centers in Karachi.
1. Responsible for media monitoring assignments regarding Pakistan.
2. Represented Pakistan Embassy in seminars/workshops and think tank events.
3. Event management assignment in Washington DC USA.
1. Responsible for media monitoring assignments regarding Pakistan.
2. Represented Pakistan Embassy in seminars/workshops and think tank events.
3. Event management assignment in Washington DC USA.
1. Contributed to Voice of America Radio/ Television and Newspaper services.
2. Worked with Voice of America research team.
3. Represented the Voice of America team in events.
Worked as a consultant with AKF USA donor’s services project, where my key responsibility was cleaning of existing data and updating the manual data into the new software designed by Aga Khan Foundation.