Led continuous improvement strategies and deliver change management through monitoring KPI to accomplish delivery of standards at all franchise with high customer satisfaction and excellent health safety, security and environmental performance.
Utilize well-developed written/verbal communication and presentation skills, stimulating steady business growth through aggressive direct sales and indirect channel management. Supervise region with 05 Territory Managers and over 109 franchise with total workforce of over 1000 site staff, 06 engineers, and engineering contractors and suppliers. Deliver strategic direction to spearhead and control managing financial performance, revenue growth, budgets, profits/losses, and overall expenditures while enforcing compliance with goals and standards.
• Orchestrated numerous process, team building activities, and staffing improvements that enhanced operational efficiency, raised business output, and recorded growth of 19% and 07% in motor fuel and Lubes in last year.
• Successfully designed and executed development strategy for the region for NTI sites and added 24 sites in to network and inaugurated 13 sites within two years.
• Reviewed and assessed network performance and establish processes by leading cross-functional sales, engineering, HSSE, and finance teams and delivering targets with profitability to achieve business objectives.

Strategically positioned as a business consultant and steered efforts towards managing working capital and inventory, product loss, inventory shrinkage, merchandising, indenting, payment terms, and documentation.
Maintained profitability while producing consistent, double-digit annualized sales growth through intense focuses on new business attainment, customer relationship management, and business retention in volatile and hyper-competitive markets. Administered a diverse portfolio of 32 sites over urban and rural territories to assure 100% compliance of shell standard as per the contracts manuals. Functioned in close collaboration with retailers and head office staff to handle different national and local marketing promotions, which elevated lube sales to over 12% for territory.
• Headed TMSR & HSSE audits for entire territory and guaranteed high customer service standards, housekeeping, HSSE and product merchandising to succeed in highest MMP score in 2014 in Q2 for the territory.
• Directed training sessions on PMtDR program and assured that 11 retailer achieved local travel award, 1 retailer secured most improved site category award and territory moved from 24th to 4th position after 7 years.
• Achieved 24% increase in Motor Fuels sales within 1 year and assured delivery of targets and KPIs by strengthening and retaining relations with retailers and applying negotiation skills.

Competently trained and guided retailers on HSSE across the retail network, while contributing on all HSSE initiatives and ensuring safety at all personal and professional levels.
Led Global Haulier Professionalization audits review for two Hauliers at Mehmood Kot for the compliance of safety and facilitated training to the fellow trainers throughout the “East Region” on need basis. Produced and applied HSSE training modules, audits and standard ERS system to guarantee safety at sites level. Introduced new and innovative ideas in training, such as project pit stop and joint meeting with NHA and site a coach program. Coordinated with 4 regional and 25 territory managers to deliver assistance regarding training issues in respective regions.
• Steered training sessions for Shell staff and retailers on competence frame work at 400 sites across Pakistan, which helped to improve competence, skills and performance
• Developed monthly budget as per agreed learning plan and determined issues pertaining to budget through constant follow up with finance team to save approx. $11,000 in travel budget in 2011.
• Contributed positively to the teamwork and achieved high performance results, global recognition award for two years in (2004 and 2007), and best support team award for Pakistan in 2011.

Rendered keen insight to conduct Sales analysis, forecasting, sales reports, credit reports, cash payment entries and reconciliation; also developed and controlled budgets and revenue expenses.
Liaised with utility authorities for utility bills and maintained the good relationship with these departments. Delivered logistics support to local and regional marketing campaigns and promotions. Administered contractual admin staff in the district office to ensure maximum productivity in their work. Performed duties as focal point of HSSE-MS implementation in office & to maintain HSSE related record for Retail Staff and submit performance of TM’s against targets to District Manager on monthly basis. Arranged visits, logistics, and managed events as per requirements.
• Built synergies between 08 Regional Sales team and 280 Shell retailers and also for the others departmental stakeholders including (commercial, S&D), which improve my stake holder management skills.
• Maintained petty cash expense accounts of Rs.3 million on monthly basis of the regional office and ensure timely submission of bills to Head office and close coordination with Finance for clearance of Imprest.
• Researched existing business and system processes, formulated features, coordinated with other functions, namely S&D for minimizing supply issues for Motor fuel and lubricants for 150 sites on daily basis.
• Uphold all Franchise agreements & leases, reimbursement of payments to Govt. Authorities (LDA, TMA, NHA, and Property Taxes) and also manage good relationship with these stakeholders.