Responsible for all HR activities/strategies and Integrated Communications. 

Implementation of HRIS
Introduction of Recruitment & Retention Analytics
Streamline end-end recruitment
Streamlined store operations
Overseeing employee relations
Working with different departments for alignment with companys vision.
Identifying training needs and managing training programs
Implementation of Total Rewards System
Updating HR Policy to match the business needs
Laying groundwork for Kaizen
Introduction of D&I initiatives with more focus on inclusion.

Responsible for developing and implementing the overall HR strategy for the Company and working closely with the business proactively managing the HR functions of the organisation.
*RESPONSIBILITIES: Streamlining the Recruitment process to ensure 100% compliance with SECP and CRC regulations, Managing end to end recruitment for all departments, Development of HR Policy and ensuring compliance, Development and implementation of competitive compensation programs, Looking after OD, Development of CPD plans with Unit Heads, Development of Training Programs, Acting as a liaison between MD & Clients for relationship building, Facilitating the employees in day to day dealings which require HR intervention, Employee Relationship Management.
*ACHIEVEMENTS: Developed HR Policy Manual from scratch, Introduced employee happiness index, Developed manual end-end requirement system, Put up Wall of Happiness, Introduced 3 year PACCAT Program for ACCA Trainees

Providing HR support and advice for projects in south region to ensure timely completion through adequate resources.
*RESPONSIBILITIES: Provided overall HR support and advice to the company, Ensured compliance to labor laws, Assisted in talent acquisition for new emerging projects- Beverly Hills Murree, Falcon Mart Karachi, Margalla View Housing Society Islamabad, Identified training needs in business territories and assisted them in development of training programs, Developed and implemented fair and equitable compensation packages, Devised programs and plans to meet human resource needs, Managed employee relationship.
*ACHIEVEMENTS: On boarding of 172 workers for Falcon Mart in 22 day time, Made HR Policy & Employee Handbook , Created Employee engagement Program, Reduced employee turnover 

*RESPONSIBILITIES: Conducted recruitment/exit interviews and recorded them, Facilitated newcomers joining formalities, Reviewed & updated job descriptions for all positions, Communicated and explained the organization\'s HR policies to the employees, Prepared and submitted all relevant HR letters/documents/certificates/attendance as per the requirement in consultation with the HR Manager, Handled all employee inquiries & grievances and reported them to Manager.
*ACHIEVEMENTS: Formalized Job descriptions Initiated revision of outdated HR Policies Started Lunch & Learn every Friday with labor and management. Started Monthly birthday celebrations Received \"Future Leader\" award

*RESPONSIBILITIES: Planned and executed sales of territory, Retained and developed the market, Prepared Sales Forecast, Ensured continuous Market Development along with right execution of BTL activities & RED within the zone. Effectively managed Key Business Indicators and performance measures, aligning the distributor with the company\\\'s SOPs and set benchmarks. Responsible for weekly, MTD & YTD sales targets of the territory, Ensured both the horizontal and vertical growth of different SKUs within the zone. Chiller Injection & Outlet Conversion responsibilities. Coordinated with different departments for smooth sales execution.
*ACHIEVEMENTS: Successfully achieved KBI\\\'s & sales targets, Best Mentor Awards Karachi Territory for 2013 & 2014, Surpassed target for conversion

Worked in Sales for HORECAS, Key Account management both NKA and LKA & Trade Marketing