Perform integrated Commercial Planning for Channel, Category, Sales Development trade spend worth approx. PKR 675 million nationally. Perform integrated Commercial Planning for Total Trade Spend worth approx. PKR 3 billion nationally. Analyze financial position, investigate, and report budgetary variances and identify adjustments to facilitate month and year-end processes. Liaise with budget holders to evaluate financial performance and offer financial management data analysis and advice.Prepare Nationwide CAPEX Planning Feasibility report with Cycle Planning and Trade Asset team.Release of Daily Hold Orders more than of Rs.100 million PKR per day in liaison with Reporting team.Budgeting, monitoring and benchmarking of nationwide sales Fixed Overhead Expenses of more than PKR 700 million in liaison with Corporate Costing teamSupport Zonal Sales Control and Trade Asset teams in maintaining accurate trade asset records. Prepared trade asset\'s dashboard for easy tracking of Trade Assets Management. And conduct monthly reconciliation meeting with Zones for 24000 plus chillers.

Evaluated return on investment from Total Trade Spend of PKR 50 million per month. Review Zonal and Regional allowed vs. Actual spend of CCSD, TTS & LKA and communicate to relevant stakeholder. Pre-Post evaluation, Per-KG evaluation of TTS. Reviewed sales incentive payouts worth of Rs. 3 million. Drive tight trade investment control & efficiency assessment for better return. Consolidated and share Field Sales Staff Sales incentive. Provide analytics and insights to drive business performance growth, profit and cash and inform pricing, investment and innovation decisions. Conducted Self-Assessment of companys direct, handling & Sub distributors accoss Sindh & Balochistan. Performed financial analysis of 55 distributors of F&B and NP business, operations, and it\'s ROI to support management decision making. Performed critical review of brand-wise market return, build brand wise tool to manage and mitigate bad debts and minimize bad debt provisions.Assets management (Fixed & Trade) capitalization, effective control over trade assets management through annual verification of trade/ fixed asset, addition, deletion and transfer of Assets as per SOP. Monitoring of Trade Assets ROI.

Prepare and finalize all Distributor reconciliation of South Zone.Conducted Self-Assessment of company direct, handling & Sub distributors accross Sindh & Balochistan.Support sales Management to control Distributor aging / outstanding payments and ensuring zero-day float to bring efficiency in trade receivables.FOE monitoring and correction of wrong allocations & timely provision of expenses (Perform random audit of expense summaries)

Monthly Compliance Assessment, to carry out Pre-Post Evaluation of Total Trade Spend. Distributor Self Assessments and monitoring of compliance/GWPs across the region & NFV Scorecard Compliance info updates Verification of Category Channel Sales Developments claims.

Prepares monthly statements by collecting data analyzing and investigating variances summarizing data, information, and trends. Monthly Profit and Loss statement (City-wise, Group-wise, YTD etc.) Supervise & follow up with the payable team for payment as per Weekly payment forecasting. Prepare Payroll of around 400+ Employees & final settlement of retiree/resigned employees Provides financial advice by studying operational issues, applying financial principles and practices, developing recommendations. Provide support in closing of quarter, Half year and year end accounts. Data Entry of data (Payroll, Final Settlement) to ERP (Sidat Hyder) through JV, JV Pay Etc. Accomplishes finance and organization mission by completing related results as needed.