I am an accomplished, insightful, and results-oriented Brand & Marketing Executive and Research Expert with more than 10 years of marketing research experience including study design, project management, cross-functional team leadership, and analysis. Ability to identify client business issues, conduct research, and develop value-add solutions. Proved instrumental in market research, consumer Insights, brand management, media strategies, marketing communications, account management, client servicing and business development in the services industry. Possess strong capability to translate research findings into rich consumer insights and provide actionable, strategic recommendations to help companies grow their business. Focused is driving success through innovative practices in brand marketing, web optimization, content marketing and social media.

My key skills include Strategic Planning & Analysis, Marketing Research & Understanding, Research Tools Management, Contract Development / Negotiations, Qualitative Research Moderator, Marketing Training & Workshops, Competitive Intelligence & Analysis, Process Redesign & Change Initiatives, New Product Launch, Campaign Planning & Launch, Customer Satisfaction and Data-Driven Decision Making

Currently I am engaged with Kantar Millward Brown, as a Senior Executive Consumer Insight (Brand Consultant), where I created brand communication and strategic development consultant for driving the brand’s market growth. Planned, developed and strategies marketing efforts to increase the value and performance of a specific brand, service or product. Attached is my CV which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.


کمپنی کا لوگو
Senior Executive Consumer Insight (Brand Consultant)
Kantar Millward Brown
جولائی ۲۰۱۷ - موجودہ | Karachi, Pakistan

Build collaborative rapport with global and corporate clients from different sectors like: Apparel/Footwear/Jewelry/ Automotive/ Entertainment & Amusements/ Financial Services/ Food & Beverages/ Gasoline & Oil/ Government/ Health & Beauty Products/ Household Consumables/ Household Durables/ Marketing & Advertising/ Media News/Entertainment/ Other Business and Consumer Services/Restaurants/ Retail/ Schools & Education/ Sporting Goods/Toys/Games/Electronics/ Telecommunications/ Tobacco And Travel.
Key Accomplishments:
• Created brand communication and strategic development consultant for driving the brand’s market growth. Planned, developed and strategies marketing efforts to increase the value and performance of a specific brand, service or product.
• Facilitated developed a brand's profit and performance, image and positioning compared to competitors. Devised market development initiatives, identifying opportunities, networking and partnership building in the market.
• Optimized the customer relation process by adding value to the delivered project to enhance their category. Developed proposals, client pitches and offered customize approaches and conduct digital, traditional researches.
• Conducted workshops and brand sessions for architecture, big Idea and brand key development for the brands. Worked on digital platforms for innovative researchers like Idea blog Tool, Whatsapp Dairies, Facebook and Google etc.

کمپنی کا لوگو
Senior Marketing Research Executive- Consumer Insight
AC Nielsen-Pakistan
دسمبر ۲۰۱٦ - جون ۲۰۱۷ | Karachi, Pakistan

Displayed a direct and decisive management style, to eliminate communication gaps and operational hurdles. Devised client servicing initiatives, horizon scanning, identifying opportunities, writing proposals, pitches, networking and partnership building.
Key Accomplishments:
• Rendered keen eye for details to conduct market analysis and service management improve client satisfaction, and enhancing the customer relationship process by adding value to the delivered project.
• Built synergies with third-party vendors and outsourced resources to effectively meet the timelines, managed 4-5 projects at a time and meeting strict timelines, and developing RFQs into the effective proposals.
• Exercised hands-on approach and effective controls to work with global and corporate clients from different sectors includes: FMCGs, NGOs and service providers, banks, advertisement and research agencies, clothing and cosmetic.

کمپنی کا لوگو
Senior Marketing Research Executive
TNS Aftab Associates
جنوری ۲۰۱۵ - دسمبر ۲۰۱٦ | Karachi, Pakistan

Contributed technical expertise, innovation, and conceptualization of key business drivers, applied ardent business ownership approach and precision growth methodologies to design effective research proposals to meet the clients’ business needs.
Key Accomplishments:
• Proved instrumental in administering the research process and moderating to gain first-hand consumer knowledge. Utilized a diplomatic leadership style as a foundation for directing operations, resulting in successful achievement of KPIs.
• Challenged with overall responsibility to identify and liaise with new prospect business for effectively fueling the portfolio’s growth as well as handled the Key accounts of South and international clients from different sectors.

کمپنی کا لوگو
Media Communication Research Executive
GEO Television Network
جنوری ۲۰۱۲ - دسمبر ۲۰۱۴ | Karachi, Pakistan

Leading the qualitative research in Geo research and analysis division
Conduct market research, prepare a brief for a 3rd party, and conduct qualitative research, fieldwork and Insight report writing
Key Accomplishments:
• Developed internal accounts of Geo and Jang group; production, content, entertainment, sports, films, music and social , evaluated and contributed to ongoing and new programming and campaign planning and strategies.
• Commended by management as Initiator and the active participant of Jang & Geo educational campaign- ‘Zara Sochiye”.


University of Karachi
بیچلرز, , BS (Mass Communication)‎
Electronic Media, Advertising & Public Relations

پیشہ ورانہ مہارتیں

5+ سال ''Skincare''
2 سال Ability to translate ideas into concepts
ایک سال سے کمAssistant Marketing Manager
1 yearATL BTL
2 سال brand evaluation
2 سال Business Strategy
2 سال Competitive Analysis
2 سال Competitor Intelligence
4 سال Consultative and moderation
1 yearCustomer Interaction Management (CIM)
1 yearEmployee Relations
2 سال Fundraising
1 yearinstagram
5+ سال Market Research
3 سال Marketing
5+ سال Microsoft PowerPoint
4 سال Proposal Writing
3 سال Strong Communication skills
ایک سال سے کم''Asst Brand Manager''
2 سال ''hair care''
3 سال ''personal care''


متوسط ہندی
ابتدائی پنجابی
ابتدائی گجراتی
ماہر اردو
ماہر انگریزی