خلاصہ

Passionate E-commerce Leader with a proven track record of driving business growth and innovation. Over 12 years of experience in strategically optimizing online operations, enhancing customer experiences, and maximizing profitability. Successfully managed international startups, orchestrating comprehensive e-commerce strategies that delivered remarkable results, including a 60 increase in revenue and heightened customer satisfaction. My expertise spans market dynamics, consumer behavior, and industry trends. I specialize in translating data-driven insights into actionable strategies, unlocking growth opportunities, streamlining operations, and expanding revenue. Proficient in digital marketing strategies, including SEO, SEM, social media marketing, and conversion rate optimization. As a Director of E-commerce, I demonstrated leadership prowess by steering cross-functional teams, collaborating with stakeholders, and cultivating enduring client relationships. A communication virtuoso with strong problem-solving acumen, I thrive in overcoming challenges to drive organizational success. Committed to continuous skill enhancement to stay at the forefront of industry advancements and deliver exceptional results.

تجربہ

کمپنی کا لوگو
CEO
High Star Solution
ستمبر ۲۰۲۰ - موجودہ | Karachi, Pakistan

As the CEO of HIGH START SOLUTION, I lead a dynamic team in revolutionizing the E-commerce landscape. My strategic vision and leadership have propelled the company to new heights, fostering innovation, driving substantial revenue growth, and solidifying our position as industry trailblazers. Guided by a passion for excellence, I navigate the complexities of the business landscape, steering HIGH START SOLUTION towards unparalleled success

کمپنی کا لوگو
Director E-Commerce
The Sparks Up
اگست ۲۰۱۷ - دسمبر ۲۰۱۹ | Karachi, Pakistan


I was promoted to the position of Director of E-commerce, further expanding my role and responsibilities within the company. As the Director of E-commerce, I assumed a leadership position and played a crucial role in shaping and executing the overall e-commerce strategy.
Key responsibilities included:

E-commerce strategy development: I worked closely with the executive team to develop and refine the long-term e-commerce strategy. This involved setting ambitious goals, identifying growth opportunities, and aligning e-commerce initiatives with the company\'s overall objectives. I conducted market research, analyzed industry trends, and recommended strategic directions to drive business growth.
Cross-functional collaboration: I fostered strong collaboration and communication among various departments, including marketing, operations, finance, and IT. By aligning efforts and leveraging the collective expertise of each team, we achieved seamless integration of e-commerce operations across the organization. This collaboration allowed for efficient execution of strategies and the achievement of common goals.
Revenue and growth optimization: I continuously analyzed e-commerce performance metrics, identified revenue growth opportunities, and implemented strategies to maximize sales and profitability. This involved conducting data-driven analysis, optimizing pricing strategies, refining product offerings, and leveraging upselling and cross-selling techniques. I closely monitored key performance indicators (KPIs) and implemented measures to drive revenue growth and improve profitability.
Technology and platform enhancement: I led efforts to enhance the company\'s e-commerce technology infrastructure. This involved evaluating and implementing new e-commerce platforms, tools, and technologies to improve user experience, increase operational efficiency, and ensure scalability. I collaborated with IT teams and external vendors to integrate and customize solutions tailored to our unique business needs.
Team management: I led and managed a team of e-commerce professionals, providing direction, guidance, and support. I fostered a collaborative and high-performance culture, ensuring that team members were equipped with the necessary skills and resources to excel in their roles. I promoted professional development, recognized achievements, and nurtured a positive work environment.
Team leadership and talent development: As Director, I provided strategic guidance, mentorship, and leadership to the e-commerce team. I fostered a culture of innovation, collaboration, and professional development. By empowering team members, delegating responsibilities, and recognizing their contributions, I created a high-performance team that consistently exceeded targets and achieved exceptional results.
Performance tracking and reporting: I established robust tracking and reporting mechanisms to monitor the performance of e-commerce initiatives. This included regular analysis of key performance indicators (KPIs), sales metrics, customer data, and market trends. By leveraging these insights, I made informed decisions, implemented optimizations, and presented performance reports to stakeholders.
User experience and conversion optimization: I prioritized enhancing the user experience across digital platforms and optimizing conversion rates. This included improving website design and navigation, streamlining the checkout process, and implementing personalization and recommendation strategies. I utilized analytics and user feedback to identify pain points and implement iterative improvements to drive higher conversion rates and customer satisfaction.

During my tenure as Director of E-commerce, I played a pivotal role in driving the company\'s e-commerce growth, revenue optimization, and customer satisfaction. Through strategic planning, effective team management, cross-functional collaboration, and a focus on innovation, I contributed to the overall success and expansion of the company\'s e-commerce operations.

کمپنی کا لوگو
Head of E-Commerce
THE SPARKS UP
مئی ۲۰۱٦ - جولائی ۲۰۱۷ | Karachi, Pakistan

I joined THE SPARKS UP, an E-commerce company, assuming the role of Head of E-commerce. During my tenure, I held a leadership position and was responsible for driving the company\'s e-commerce operations.
Key responsibilities included:

Strategy development.
Online store management.
Digital marketing and advertising.
Monitor PPC campaigns.
Sales analysis and inventory forecasting.
Inventory management for peak sales periods.
Customer relationship management.
Market research and competitor analysis.
Team leadership and development.

During my tenure as Head of E-commerce at THE SPARKS UP, I leveraged my expertise in e-commerce strategy, website management, online marketing, inventory management, and customer experience optimization. I played a vital role in driving the company\'s e-commerce success and achieving business objectives in a competitive market.

کمپنی کا لوگو
Sales and Project Manager
Emonsoft
ستمبر ۲۰۱۵ - اپریل ۲۰۱٦ | Karachi, Pakistan

I embarked on a new professional journey with ENOMSOFT, assuming the role of Project & Marketplace Sales Manager. During my tenure, I held a multifaceted position that involved overseeing projects and driving sales on various online marketplaces.
Key responsibilities included:

Project management.
Marketplace sales.
Customer relationship management.
Sales performance analysis.
Team coordination.
Market research and trend analysis.

During my tenure at ENOMSOFT, I leveraged my project management skills, marketplace expertise, and sales acumen to drive growth and ensure successful project implementation. I fostered strong customer relationships and utilized data-driven insights to optimize sales strategies.

کمپنی کا لوگو
Head of Customer Support & Training Manager
SNS ONLINE
مارچ ۲۰۱۴ - اگست ۲۰۱۵ | Karachi, Pakistan

In recognition of my performance and skills, I was promoted to the position of Head of Customer Support & Training Manager. In this role, I had the responsibility of training new employees according to their job descriptions, educating them about the policies of each marketplace, and guiding them on how to correspond with customers from different countries. Additionally, I shared my knowledge and expertise gained during my internship, specifically on how to create additional listings and write effective product descriptions.
Key responsibilities during this role included:

Training new employees.
Marketplace policies.
International customer correspondence.
E-commerce marketplace training. 

As Head of Customer Support & Training Manager, I fostered a learning environment, encouraging team members to ask questions, share insights, and continuously improve their skills. I also monitored and evaluated their performance, providing constructive feedback and implementing measures for ongoing development. Through these responsibilities, I ensured that the customer support team was well-trained, knowledgeable about marketplace policies, and capable of delivering exceptional service. I promoted a customer-centric approach and equipped employees with the skills necessary for success in the dynamic e-commerce industry.

کمپنی کا لوگو
Assistant Marketplace
SNS Online
مارچ ۲۰۱۳ - فروری ۲۰۱۴ | Karachi, Pakistan


During my second tenure at the E-commerce Company, I took on the role of Assistant Marketplace, specifically working with a software called Linnworks. Linnworks was an integrated software solution used for managing high volumes of orders and inventory. In this position, I had a diverse range of responsibilities.

Creating purchase orders and listings for products.
Inventory management.
Trend analysis.
Customer services.
Social media artwork creation.
Interaction with SEO team and project design.
Daily account vouchers.
Supervision of administrative staff and functions.
Administrative decision-making.

During this period, I gained proficiency in using Linnworks software, enhanced my skills in inventory management, customer service, trend analysis, and artwork creation. I also developed a deeper understanding of administrative functions and decision-making within the company.

کمپنی کا لوگو
Customer Service Representative
Millennium Software Pvt. Ltd
دسمبر ۲۰۱۲ - مارچ ۲۰۱۳ | Karachi, Pakistan



Handled customer calls, processed orders, and provided pizza topping suggestions.
Ensured accurate order entry and customization according to customer preferences.
Coordinated with the nearest Pizza Hut branch for timely order delivery.

As a Customer Service Representative at Millennium Software, I received and processed customer calls, taking their orders and providing assistance. I accurately entered order details and customized each order based on customer preferences. I also suggested new pizza toppings to enhance the dining experience. Additionally, I coordinated with the nearest Pizza Hut branch to ensure orders were promptly delivered.

کمپنی کا لوگو
Junior Assistant Marketplace
SNS Onilne
نومبر ۲۰۱۱ - نومبر ۲۰۱۲ | Karachi, Pakistan



Conducted regular searches on Amazon and eBay to identify new and trending products.
Managed daily marketplace orders, ensuring timely fulfillment and coordination with relevant teams.
Provided prompt and effective customer support, addressing inquiries and resolving issues.
Maintained and organized data on spreadsheets for product listings, orders, and customer interactions.
As a Junior Assistant Marketplace, I gained valuable experience and took on additional responsibilities. I conducted regular searches on Amazon and eBay to stay updated on new and trending products using market research tools. I efficiently managed daily marketplace orders, ensuring timely processing and fulfillment. Collaborating with various teams, including logistics and inventory management, I facilitated seamless order processing. Providing excellent customer support was a key aspect of my role, promptly responding to inquiries and addressing customer concerns related to products, orders, and deliveries. I developed strong communication and problem-solving skills, ensuring high customer satisfaction and fostering positive relationships. Additionally, I maintained and organized data on spreadsheets, accurately recording and updating information on product listings, orders, and customer interactions. The data I managed played a vital role in tracking performance, identifying trends, and generating insightful reports for management review. My time as a Junior Assistant Marketplace allowed me to further enhance my skills in market research, order management, customer support, and data maintenance. This experience deepened my understanding of online marketplaces, improved my organizational abilities, and strengthened my customer service capabilities.

کمپنی کا لوگو
Internship
SNS ONLINE LTD
جولائی ۲۰۱۱ - اکتوبر ۲۰۱۱ | Karachi, Pakistan



Conducted product hunting on popular marketplaces like Amazon and eBay.
Managed social media postings and created engaging content.
Performed listing audits to ensure accuracy and compliance.
Acquired knowledge about Amazon FBA Private Label.
Utilized market research tools to identify trending and profitable products.
Analyzed customer demand, competition, and pricing strategies.
Enhanced product visibility and sales potential through effective listing optimization.
Developed a strong attention to detail and understanding of e-commerce strategies.
Learned about product sourcing, branding, and launching private label products on Amazon.

In summary, my internship involved product hunting, social media management, listing audits, and learning about Amazon FBA Private Label. I gained skills in market research, content creation, listing optimization, and understanding e-commerce strategies.

تعلیم

University of Karachi
بیچلرز, بیچلرز ان کامرس, B.Com‎
Marketing
فی صد 54%
2014
NCR-CET | College of Emerging Technologies
انٹرمیڈیٹ / اے لیول, انٹرمیڈیٹ ان کامرس, COMMERCE (I-COM)‎
درجہ B
2008

پیشہ ورانہ مہارتیں

متوسط AMAZON PPC
ماہر Ecommerce
ماہر Photo Editing
ماہر Product Listing
ماہر Sales
متوسط Adobe Photoshop 
متوسط Ads Management
متوسط Advertising Operations Command
متوسط Advertising Researching
ماہر Amazon Account and Inventory Handling
متوسط Amazon AWS Command
ابتدائی Amazon Command
ماہر Amazon FBA
ماہر Amazon FBA Command
ماہر Amazon FBA Knowledge
ماہر Amazon Operations Management
ماہر Amazon PLA Optimization
ماہر Amazon PPC
ماہر Amazon Product Listing
ماہر Amazon Sales
ماہر Amazon Seller Central
ماہر Amazon Tools Command
ماہر Analytical Skills
متوسط B2B Marketing Strategies
ماہر Business Advisory
ماہر Business Development
ماہر Business Development Process
ماہر Canlendar Management
ماہر Client Dealing
ماہر Communication Skills
ماہر Coordination Skills
متوسط Corporate Advisory
متوسط Corporate Website Management
ماہر Creative Skills
ماہر Cross Cultural Communication Skills
متوسط Customer Experience Enhancement
متوسط Data Analytics
متوسط Data Analytics and Reporting
ماہر Digital Advertising
متوسط Digital Business Development
متوسط Digital Marketing Analysis
ماہر Digital Marketing Coordination
ماہر Digital Marketing Management
متوسط Digital Marketing Strategy
ماہر Digital Strategy
متوسط Driving Licines
ماہر EBay
ماہر eBay Command
ماہر eBay Sales
ماہر eCommerce

زبانیں

متوسط انگریزی
ماہر اردو

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