خلاصہ

Seasoned Marketing Professional with over a decade of progressive experience in the Telecom & FMCG sector seeking a position with stable firm that allows for advancement.

تجربہ

کمپنی کا لوگو
Brand, Retail & Marketing Consultant
Fauji Meat ( Subsidiary Fauji Fertilizer Bin Qasim )
مارچ ۲۰۱۸ - جنوری ۲۰۱۹ | Karachi, Pakistan

• Initiated & launched the local market operations which added an additional revenue stream of PKR 100 Million
• Successfully launched ZABEEHA Pakistan 1st organic meat brand
• Successfully partnered with ARY Digital as a brand & media partner
• Initiated & Executed the ATL Campaign in order to create brand awareness & brand imagery
• Designed & Developed the retail marketing strategy
• Hired / Trained the entire Marketing, Sales & Customer Services team
• Developed & Executed the SIS ( Shop In Shop ) model for ZABEEHA at branded retail outlets in entire Pakistan
• Initiated the placement of Fauji Foods / Fauji Fresh & Freeze entire product portfolio at ZABEEHA with co-branding
• Initiated & stroked deals in the horeca segment to boost sales & revenue

کمپنی کا لوگو
Retail Marketing Manager
SAMSUNG
اگست ۲۰۱۷ - مارچ ۲۰۱۸ | Lahore, Pakistan

•Successfully managed the retail market portfolio of 134 Million USD for Samsung Handheld business
•Developed new & innovative new marketing campaign’s which gave business a boost of 15 Million USD
•Strategically managed a marketing budget for sales promotion and BTL Activities exceeding 4 Million USD
•Build & led the “Samsung Premium Care Service” campaign which resulted into customer satisfaction & loyalty
•Successfully & smoothly conducted four mass product launch events along with 360 degrees marketing campaigns
•Developed & Executed Samsung Preferred Retailer Program to boost premium retail segment which resulted in increased shelf share & visibility
•Developed regional centric existing POS (Point of Sale) material for a better end user & retailer understanding
•Executed regional centric marketing & sales activities to boost revenue, sales & maintain market share
•Successfully lead & managed a team of 35 resources including sales & marketing staff
•Liaise with the agency to design and develop display stands to highlight and increase visibility of Samsung IM products
•Development of the annual retail marketing plans including but not limited to the negotiation of retail investments towards brands visibility
•Established Samsung brand presence in Organized Retail Market by analyzing the Retail Universe and invest in potential outlets to generate positive ROI
•Responsible for the generation and implementation of Go To Market (GTM) strategies for both current & new products within retail front

کمپنی کا لوگو
Asst.Manager Marketing Segments - Brand Activation & OOH
CMPak Pvt Ltd (Zong)
فروری ۲۰۱۷ - اگست ۲۰۱۷ | Islamabad, Pakistan

•Initiated the Marketing Plan for the year 2017 with overall emphasis over Data Products & Services
•Initiated new & creative brand activation activities
•Revamped the existing POS (Point of Sale) material for a better user experience & understanding
•Timely rolled out marketing campaigns to increase brand presence
•Strategic placement of branded floats & OOH in order to enhance brand image & revenue
•Retail Marketing Management for better & improved visibility of ZONG product & services
•Developed integrated media plan for targeted areas in order to enhance brand image & subscribers
•Formulated overall communication plan to enhance company’s market presence

کمپنی کا لوگو
Sr.Executive Marketing (Devices & Partnerships)
CMPak Pvt Ltd (Zong)
مارچ ۲۰۱۴ - فروری ۲۰۱۷ | Islamabad, Pakistan

•Zong Device Program Execution across all Segments & Touch points
•Part of 3G launch team to introduce 3G services for the first time in Pakistan
•Part of 4G launch team to introduce 4G services for the first time in Pakistan
•Initiated & Developed E-Channel for MBB & Smartphone sale within Pakistan
•Successfully partnered with DARAZ.PK & CHEEZMALL.COM for MBB & Smartphone sale in Pakistan
•Managing complete process of marketing and selling of various products/devices of Zong (from selection, customization, branding, procurement and sales of devices)
•360 degrees marketing campaigns (ATL, BTL, OOH, Online, Social media, SMS broadcasts Upselling via outbound calls, On-ground Activations etc.)
•Collaborated with leading handset manufacturers on flagship launches
•Formulated devices strategy, and roadmap for launches in entry, mid and high tier segment
•Formulated device marketing strategy for the year 2016 to market low – high end smartphones
Initiated and analyzed relevant market research studies for consumer insights

کمپنی کا لوگو
Specialist Marketing
Transworld
اکتوبر ۲۰۱۲ - مارچ ۲۰۱۴ | Islamabad, Pakistan

•Managed & Initiated new marketing initiatives to enhance company’s image
•Revamped the Customer Rewards Program to retain customers & minimize churn
•Introduced customer experience management program to stay ahead of competition
•Revamped company’s digital media presence with overall emphasis on brand activation
•Revamped company’s corporate profile to increase its corporate visibility
•Launched the 1st short code based marketing campaign with overall emphasis on branding
•Maintain relationships with consultants for articles and content for newsletters.
•Submit information for Buyer's Guides, trade magazines and purchased print advertising
•Work closely with marketing efforts of both internal and external sales team and other editorial publications
•Planning and executing all communication related activities for the company, across all mediums including outdoor, internet and BTL activities
•Arranging & organizing PR & CSR activities

کمپنی کا لوگو
Telecom Management Executive - Mobilink
VectraCom (Pvt) Limited
مئی ۲۰۱۱ - اکتوبر ۲۰۱۲ | Islamabad, Pakistan

•Analyzed the usage behavior of consumer VAS Products & Services for a better and enhanced revenue stream
•Initiated and rolled out new projects and services
•Developed usage trends through research and analysis
•Raised revenue by 100 % by launching new services / products
•Rolled out 10 new projects on Mobilink’s VAS project
•Revamped services for a better user experience
•Coordinated with internal / external cross functional teams for timely and successful implementation of products and services
•Monitored & reported product/services performance
•Analytics to formulate update business projections including revenue forecasting , new product offering and service enhancement
•Managing the overall communication & PR of the assigned telecom account

کمپنی کا لوگو
Marketing Consultant
Center for Management Development ( CMD )
جنوری ۲۰۰۹ - جنوری ۲۰۱۱ | Islamabad, Pakistan

کمپنی کا لوگو
Business Development Executive
Mobilink
جون ۲۰۰۸ - دسمبر ۲۰۰۸ | Islamabad, Pakistan

تعلیم

National University of Sciences and Technology NUST
سرٹیفیکیشن, ‎
Digital Marketing & Sales
مکمل
2020
Purdue University
سرٹیفیکیشن, Certificate in Project management (PMP)‎
Project Management
مکمل
2013
Bahria University
ماسٹرز, , MBA‎
Marketing
2009
Bahria University
بیچلرز, , Bachelor of Business Administration‎
Marketing
2008

پیشہ ورانہ مہارتیں

ماہر competitor's analysis
ماہر Analytic Reporting
ماہر animation and video graphic skills
ماہر Brand Activation
ماہر Brand Building
ماہر Brand Development
ماہر Brand Management
ماہر Brand Strategy
ماہر Branding Ideas
ماہر Campaign Management
ماہر Communications Collateral
ماہر Competitor Analysis
ماہر Conservation Awareness
ماہر Content Creation
ماہر Content creation and storytelling
ماہر Creative Concept Designing
ماہر Data Driven Marketing
ماہر Data visualisation
ماہر Data-driven marketing
ماہر Decision Analysis
ماہر Digital advertising
ماہر Digital Advertising
ماہر Franchise Sales
ماہر Graphic Designing
ماہر Haircut Consultation
ماہر Indirect Channel Sales
ماہر Key Account Acquisition / Retention
ماہر Key Account Management
ماہر Lead Management
ماہر nalytical Skills
ماہر Negotiation Skills
ماہر Presentation Skills
ابتدائی Real Estate Marketing
ماہر Retail Branding
ماہر Strong Creative outlook
ماہر Time Management
ماہر Trade Marketing

زبانیں

ابتدائی پشتو
ماہر انگریزی
ماہر اردو

سفارشات

جنرک پلیس ہولڈر کی تصویر
Abid Niaz
National Consultant/ Livelihood Analyst, (FAO) Food and Agriculture Organization of the United Nations
میں آپ کے ساتھ کام کیا CMPak Pvt Ltd (Zong)

Mohsin and I have worked as collegues, in Centre for Management Development (CMD) and Training Impact Limited (TI). Mohsin is hard working, smart and commits himself to dedicatedly to work. Mohsin's contribution to CMD and TI were in fact praise worthy and am sure Mohsin has all potentials to be an asset for his employers.

Muhammad آپکے جاننے والے