I am a creative, highly visual Fashion Design and Merchandising Professional who brings along over 08 years of experience in fashion designing, production, merchandising and marketing field. Highly versatile and flexible with in-depth knowledge of current trends. I am an exceptional professional with a proven track record of capturing new business, increasing revenues with existing business, as well as delivering solid operational and business results for clients. Strong budgeting experience coupled with marketing and sales expertise. Familiarity with fittings, approvals, patternmaking and garment construction. Exceptional knowledge of the active wear trends and colors. Huge knowledge of fabrication, color ways, sewing techniques, graphics and trim. Strong product design, textile pattern design, and graphic design skills. I have completed Bachelor in Fashion Design and Merchandising from School of Fashion and Textile Iqra Millennium University.
My key skills include Designing & Styling, Pattern Making & Drafting, Fashion Sketching & Quick Sketching, Adobe Photoshop, Accessories & Styling, Advance Illustration, Weaving and Weaved Product Making, Different Fabric Rendering, Fashion and Textile Material and MS Word
Currently I am engaged with Bareeze Sefam Pvt Limited, as an International Market Head, where I oversee marketing activities, formulate strategic business plans, and assure profitability, revenue growth, maximum market penetration, and client satisfaction. Attached is my resume which showcases my progressive experience and successful track record for leading successful initiatives. My professional background and great industrial exposure coupled with an excellent track record makes me an ideal candidate for executive roles. As such, I would welcome a discussion regarding opportunities with your organization that fit my background.
• Develop marketing vision of Bareeze Sefam Pvt Limited and deliver all key metrics for assign relationships, including client satisfaction, retention, revenue growth, and profitability.
• Oversee marketing activities, formulate strategic business plans, and assure profitability, revenue growth, maximum market penetration, and client satisfaction.
• Attend client meetings and give presentations to create the sketches discuss and finalize it with them, as well as get orders and ready the consignments according to the deadlines.
• Successfully plan, organize, and execute marketing programs and devise marketing campaigns to increase product awareness, sales, and profits.
• Visit market research to explore new trends and find out good quality fabrics and trims and accessories.
• Identify and create new business opportunities/ innovation & designing their business cases/ feasibility studies.
• Successfully managed boutique and the entire team work and accomplished all tasks while handling a large scale of a production for display.
• Worked with existing and new customers on new ideas, concepts and designs.
• Performed extensive market trend research to understand competitive opportunities.
• Handled ongoing vendor meetings for future and existing production. Also, managed various vendor meetings for future sample making.
• Examined, selected, ordered, and purchased at the most favorable price merchandise consistent with quality, quantity, specification requirements and other factors.
• Developed an understanding of the markets served by the facility in order to generate a better product mix and forecast customer needs.
• Functioned in collaboration with staff members, departments, senior management, and decision makers to share information, resolve problem, and clarify management objectives.
• Completed project’s research, research board; mood boards, design development technical sketches and then sampling for ladies wear line/summer 2010 of selected outfits by them.
• Created a trend report of upcoming fashion and researched on competitor of Moods Company in local and international market for their company.
• Analyzed designs and assessed them to come up with enhanced solutions.
• Managing design process from conception through to final styling.
• Conducting market research to identify new trends, fabrics and techniques, and seeking design inspiration.
• Collaborating with team members to select seasonal themes, make edits to line, and create new concepts.
• Coordination with technical designer to ensure development packages are accurate.