S.E.O:
Perform keyword research to optimize existing content and uncover new opportunities.
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance client goals
In-depth experience with website analytics tools (e.g, Google Analytics, AHREFS, Semrush)
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Websites:
1. www.hum.tv 2. www.masala.tv 3. www.humsitaray.tv 4. www.humnews.pk
Content:
Write and edit short-form editorial and video content for web and social channels to ensure a continuous flow of content for HUM TV, Masala TV, newsletters, social media, and other communications.
Social Media:
Generating and placing content across all HUM NETWORK social media channels.
Strategy:
Contribute to strategic efforts that reinforce HUM NETWORK (HUM TV, Masala TV) overall brand and digital presence.
Event Support:
Provide support on digital promotions, media planning, content capture and the creation and dissemination of presentation materials. Mainly, the events are:
HUM Awards
HUM Style Awards
HUM Bridal Couture Week [BCW]
HUM Showcase
Masala Family Festival
Content Analyzing:
Analyse and report activity on Social Media & Google Analytics on a regular basis.
Monitor platforms to provide up to date recommendations on best practices for marketing and promotions.

* Helps plan and implement social marketing campaigns for specific
marketing goals.

* Writes and posts content online

*Maintains company Web pages and blog(s)

*Contributes to/updates the company’s social sites like Facebook
and Twitter

*Moderates Content contributed by external sources

*Prepare communications [PRs, Reports, Documentation]